#106: The Silent Killers in Your Kitchen: What KBMO’s CEO Wants You to Know
What if the foods you eat every day are quietly inflaming your body, draining your energy, and sabotaging your long-term health?
In today’s eye-opening episode, we sit down with James White, CEO of KBMO Diagnostics, the leader behind the revolutionary FIT Test, to expose the silent killers hiding in your kitchen.
James opens with a simple but startling truth:
“Most people think it’s normal to feel crappy. But inflammation is not normal.”
Food sensitivities don’t always scream, they whisper. They show up as headaches, joint pain, bloating, skin issues, and fatigue that people often ignore or normalize.
As James explains:
“Food sensitivities are silent killers. People walk around with symptoms for 10–20 years.”
In this conversation, he breaks down:
- The real impact of “silent inflammation”
- Why digestive symptoms are only the beginning
- The science behind the FIT Test
- What leaky gut actually is and why it matters
- How personalized diagnostics uncover what guesswork never will
You’ll learn why so many people suffer for years without answers—and how simple testing can finally reveal the hidden root causes.
Imagine waking up with more clarity, more energy, and fewer symptoms—simply because you finally identified what’s been fueling inflammation all along.
This episode empowers you to:
- Take ownership of your health
- Challenge what you’ve been told is “normal”
- Understand the deeper story your body is telling
- Make small changes that lead to massive transformation
As we share on the show:
“The body is always speaking. The question is—are we listening?”
This conversation is your invitation to start listening.
When you’re ready to understand your inflammation, heal your gut, and reclaim your vitality, explore the powerful insights behind the FIT Test.
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Transcript
Welcome, welcome back to Beyond the Pills,
Speaker:where we merge ancient wisdom with modern
Speaker:day science to uncover what true healing
Speaker:really means.
Speaker:I'm your host, Josh Rimini,
Speaker:pharmacist turned healer and modern day
Speaker:medicine man.
Speaker:Today,
Speaker:we are diving into the topic that touches
Speaker:every single one of us, inflammation,
Speaker:the silent force behind so many chronic
Speaker:issues,
Speaker:but we're approaching it through the lens
Speaker:most people have never even seen before.
Speaker:I'm joined today by James White.
Speaker:He's the CEO of KBMO Diagnostics,
Speaker:a company behind the FIT test,
Speaker:among others,
Speaker:the first patented assay that measures
Speaker:both IgG and complement the inflammation
Speaker:marker for
Speaker:one hundred and seventy six foods and
Speaker:additives.
Speaker:James has also helped grow the KBMO from
Speaker:just five providers to over five thousand,
Speaker:probably more now worldwide.
Speaker:And he's transforming how we identify
Speaker:hidden inflammatory markers.
Speaker:By the end of this conversation,
Speaker:I hope you will feel inspired,
Speaker:empowered and understand
Speaker:that not all testing is the same and
Speaker:the right information can change
Speaker:everything about your health.
Speaker:Welcome to the show, James.
Speaker:Thank you very much.
Speaker:Very much indeed.
Speaker:Josh and I met at Neutrodyn a month
Speaker:or so ago and we had an amazing
Speaker:conversation.
Speaker:The first one was great,
Speaker:so I'm hoping the second one is even
Speaker:better.
Speaker:Well, that's why we're here, right?
Speaker:It's like,
Speaker:how the heck do you know each other?
Speaker:You know expectations.
Speaker:Yeah, we're entrepreneurs at heart, right?
Speaker:And we speak the same language because we
Speaker:speak different.
Speaker:practically so as soon as we started
Speaker:learning you know and and of course there
Speaker:was all these aha moments it was like
Speaker:oh my gosh you're the guy i've been
Speaker:looking for uh because the tests that i've
Speaker:been doing were the ones i was doing
Speaker:like you were the next gen approach to
Speaker:that so it was really cool um and
Speaker:for those brand new to this stuff like
Speaker:how do you describe the mission behind
Speaker:kbmo diagnostics so the whole concept was
Speaker:um
Speaker:without going into kind of ancient history
Speaker:about my background,
Speaker:I'd done some stuff in cardiovascular
Speaker:health, some stuff looking at genetics.
Speaker:And I was feeling slightly kind of
Speaker:dissatisfied because like cardiovascular,
Speaker:after all that training and everything,
Speaker:they tell you fundamentally eat less,
Speaker:exercise more,
Speaker:but not on any kind of personalized basis.
Speaker:It was all kind of like, that's it?
Speaker:So,
Speaker:and then molecular was a bit the same
Speaker:in terms of genetics.
Speaker:It's all very like, well,
Speaker:if you're in this population,
Speaker:one or two percent of you might get
Speaker:something.
Speaker:I was like, it's really not,
Speaker:doing it for me.
Speaker:So I was like, well,
Speaker:let's look at something related to,
Speaker:you know, what, what do we all do?
Speaker:We all have to eat.
Speaker:That's not optional.
Speaker:And so what we,
Speaker:what we came up with was this test
Speaker:that enables us to look at what are
Speaker:we consuming is leading us to an
Speaker:inflammatory response.
Speaker:And as Josh said on the intro,
Speaker:food is the ancient healing.
Speaker:Everyone says, you know, what you are,
Speaker:what you eat, you know,
Speaker:go back to hypocrisy, you know,
Speaker:know it's all based on your gut health
Speaker:and how you're feeling and so this seemed
Speaker:like a pretty cool way of getting to
Speaker:that in terms of looking at what which
Speaker:foods you're consuming on an
Speaker:individualized basis are leading to an
Speaker:inflammatory response
Speaker:And again,
Speaker:if we go back to ancient history,
Speaker:everything begins in the gut.
Speaker:And more importantly,
Speaker:the root cause of everything is
Speaker:inflammation.
Speaker:So I was like, hmm,
Speaker:this was my aha moment.
Speaker:How do we get a test which identifies
Speaker:on an individualized basis,
Speaker:different for James to Josh,
Speaker:which foods will cause an inflammatory
Speaker:response?
Speaker:but with a scientific approach that
Speaker:enables it to come up with a handful
Speaker:of foods rather than some of these tests,
Speaker:which kind of go,
Speaker:here's fifty different foods that you now
Speaker:need to eliminate from your diet.
Speaker:And as I say, I'm not a psychologist,
Speaker:but when you see the patient's bottom lip
Speaker:wobble,
Speaker:you know that you've told them there's too
Speaker:many foods to take out of their diet.
Speaker:So the idea here was to say,
Speaker:this is really cool.
Speaker:This shows them a much more targeted
Speaker:approach
Speaker:without baffling them with too much
Speaker:science.
Speaker:So look,
Speaker:these are the foods that you need to
Speaker:eliminate in a color-coded way,
Speaker:so something that they can understand.
Speaker:And as Josh and I have mentioned,
Speaker:one of his mentors and one of the
Speaker:guys that I look up to dearly in
Speaker:terms of Sachin Patel,
Speaker:who I'm sure Josh has mentioned before on
Speaker:here, as he always says,
Speaker:the doctor of the future is the patient.
Speaker:So again,
Speaker:coming up with a test that enables us
Speaker:to bring all these things together,
Speaker:which is understandable for the patient,
Speaker:because fundamentally,
Speaker:if the patient's not compliant,
Speaker:we're all wasting our time.
Speaker:So what we want to do is come
Speaker:up with a test
Speaker:that looks at some of those real key
Speaker:attributes,
Speaker:which is understandable for the patient,
Speaker:that enables them to move forward in a
Speaker:way that they actually take control of
Speaker:their own journey, whatever that might be.
Speaker:So that was really how we came up
Speaker:with KBMO and the FIT test,
Speaker:so the food inflammation test.
Speaker:So in the UK,
Speaker:we call it the Ronseal test.
Speaker:It says it does what it says on
Speaker:the tin, i.e.
Speaker:food inflammation test.
Speaker:I love it.
Speaker:This is why I think we got along
Speaker:so well,
Speaker:because we were talking about the
Speaker:complexity that people take when they go
Speaker:on a wellness journey.
Speaker:And when not all labs are the same
Speaker:either, like what you said has been true.
Speaker:And I've experienced this myself.
Speaker:It's like,
Speaker:a lot of people now know like oh
Speaker:what foods am i allergic to and now
Speaker:i can't eat and it's not quite true
Speaker:it's like how do we heal right and
Speaker:so i love the fact that
Speaker:We got to talk a little bit about
Speaker:the science,
Speaker:but not too geeky because we want people
Speaker:to just know like you can test for
Speaker:IgG.
Speaker:And then, like I said,
Speaker:like what I call it is like there's
Speaker:a lot of ink on this test.
Speaker:There's a lot of ink on this report.
Speaker:And then you show people, oh, my gosh,
Speaker:I have all these IgG allergies to all
Speaker:these foods.
Speaker:I can't eat them anymore.
Speaker:I love cheese.
Speaker:I love chocolate.
Speaker:I love this.
Speaker:And all of a sudden they get overwhelmed.
Speaker:And then they do it.
Speaker:So there's this balance that you created.
Speaker:I love the entrepreneur in you.
Speaker:It's like, how do we solve the problem?
Speaker:What are the foods that are actually
Speaker:causing inflammation?
Speaker:Which means you took that and you test
Speaker:now for the compliment,
Speaker:which in the geeky ways,
Speaker:that just means that it's actually doing
Speaker:something to cause the inflammation,
Speaker:right?
Speaker:Yeah.
Speaker:So as you say, like there's nothing,
Speaker:nothing against IgG only testing,
Speaker:but what it's telling you is which foods
Speaker:you're exposed to.
Speaker:It's awake.
Speaker:You're awake.
Speaker:Yeah.
Speaker:And if you're leaky,
Speaker:that means you're eating them.
Speaker:Josh, great news.
Speaker:You're eating.
Speaker:So the concept was,
Speaker:let's go on the next step further that
Speaker:says,
Speaker:More importantly,
Speaker:of those foods you're eating,
Speaker:which ones are causing that inflammatory
Speaker:response?
Speaker:So back to the kind of science,
Speaker:it's looking at your whole immune system
Speaker:versus half of it.
Speaker:So the half that was currently being
Speaker:looked at was the IgG, i.e.
Speaker:what you're exposed to.
Speaker:We thought,
Speaker:wouldn't that be a lot more convincing if
Speaker:we told patients, look,
Speaker:rather than repeating back to you what
Speaker:you're eating,
Speaker:let's say of the foods you're eating,
Speaker:which ones are causing inflammation?
Speaker:Which then...
Speaker:the aha moment for everyone is, oh, wow,
Speaker:that's then correlating really tightly
Speaker:clinically with the symptoms the patients
Speaker:are presenting with.
Speaker:Because again,
Speaker:the root cause of all disease is
Speaker:inflammation.
Speaker:And so on that basis,
Speaker:let's identify the foods which are causing
Speaker:inflammation.
Speaker:Put simply, if you think about it,
Speaker:when you go and buy a car,
Speaker:it used to be you'd say well which
Speaker:oil are you going to put in that
Speaker:car to work out which how your engine
Speaker:is going to run as efficiently as possible
Speaker:and so in essence that's what we're doing
Speaker:with this test let's work out which foods
Speaker:or oil in that analogy are actually the
Speaker:ones that are going to make your body
Speaker:or system run as efficiently as possible
Speaker:and that's what this test does it tries
Speaker:to
Speaker:You know,
Speaker:we're all probably feeling subpar in some
Speaker:regards because we're inflamed.
Speaker:So if we can identify the foods that
Speaker:are causing that and again,
Speaker:unbeknownst to us,
Speaker:because the reality is what happens is we
Speaker:all look at the food pyramid and say,
Speaker:oh, well, that's good for me.
Speaker:That's bad for me.
Speaker:Well, unfortunately,
Speaker:that pyramids about as useful today as a
Speaker:pyramid, because, again,
Speaker:it's not relevant because there's no such
Speaker:thing as one size fits all.
Speaker:We know that's a terrible idea.
Speaker:So this is where this really helps.
Speaker:It gives you as a patient a way
Speaker:of going, cool,
Speaker:which foods are causing that inflammation,
Speaker:which is whether it's showing up as a
Speaker:migraine, skin related, gut related issue.
Speaker:How do we identify those?
Speaker:And that's what this test does.
Speaker:And so that's the really the kind of
Speaker:really unique and I think excellent part
Speaker:of why this is patented and really gives
Speaker:us that edge over those other tests that
Speaker:we were talking about.
Speaker:It is really zeroing in on a handful
Speaker:of foods,
Speaker:which enables you to kind of to really
Speaker:take control of your own destiny rather
Speaker:than going, oh, my gosh,
Speaker:I've got to lean heavily on a provider
Speaker:or someone.
Speaker:And now I've got is an X number
Speaker:of drugs I've got to take.
Speaker:No, no.
Speaker:Let's eliminate those foods and let's see
Speaker:how you feel.
Speaker:I love it.
Speaker:It is that simple.
Speaker:And what what I love about this is
Speaker:it's the evolution of what we've known.
Speaker:Right.
Speaker:You took IgG,
Speaker:which is not really well known in the
Speaker:grand scheme of things,
Speaker:but in the functional realm,
Speaker:we talk about food is medicine or poison.
Speaker:Right.
Speaker:And then so people know it's like,
Speaker:all right, if I eat whole foods.
Speaker:I'm doing great.
Speaker:But then you go into like, well,
Speaker:if your gut isn't in order and then
Speaker:you're leaky and these things are sliding
Speaker:in and they're causing inflammation,
Speaker:it's not just sliding in.
Speaker:It's okay, I woke up, they're around,
Speaker:but now that thing is angry and now
Speaker:it's inflamed.
Speaker:And then what you said is like those
Speaker:downstream effects, skin, pain, gut,
Speaker:doesn't matter.
Speaker:It's just,
Speaker:it's inflamed and that your body's
Speaker:triggering it in a way that manifests out
Speaker:in that.
Speaker:But then you took it that step further
Speaker:because the mechanistic functional
Speaker:medicine guy in me says, well,
Speaker:what do we do to heal the gut,
Speaker:right?
Speaker:The five-hour process,
Speaker:the IFM or whatever approach, right?
Speaker:We teach that.
Speaker:So what I – why I love what
Speaker:your test does is it tells people –
Speaker:Not only the foods that are inflaming
Speaker:them,
Speaker:if they're eating whole foods healthy,
Speaker:right?
Speaker:When they get there,
Speaker:but then what's inflaming them.
Speaker:But you went a step further,
Speaker:which is like,
Speaker:I love as an entrepreneur and as a
Speaker:business guy,
Speaker:like I love the why wouldn't I offers.
Speaker:You just threw in the gut permeability
Speaker:test.
Speaker:Yeah, and that's down to...
Speaker:I want to talk about this because when
Speaker:we get to the place where you're guided
Speaker:by someone that's going to actually do
Speaker:something with the gut,
Speaker:with supplementation,
Speaker:and do that five-hour process of remove,
Speaker:repair, re-inoculate, replace,
Speaker:and rebalance, there's a process to that.
Speaker:That's what they teach us in functional
Speaker:medicine.
Speaker:But I was like, I was...
Speaker:For no extra cost than it costs these
Speaker:other labs,
Speaker:you're actually seeing markers to show
Speaker:people that they are leaky and they have
Speaker:inflammation because of the root cause of
Speaker:what that is and what we can do
Speaker:to actually do something with.
Speaker:And the aha moment for me was we
Speaker:were, you know,
Speaker:when I started the company,
Speaker:like every entrepreneur,
Speaker:you end up doing everything.
Speaker:And so I was the salesperson in New
Speaker:Hampshire.
Speaker:So in between the naturopaths and the
Speaker:tattoo artists and the kind of karate
Speaker:dojos,
Speaker:Yeah,
Speaker:you'd find the odd nutritionists and
Speaker:people and naturopaths talking about food
Speaker:sensitivity testing.
Speaker:And so I said, look,
Speaker:this is this great test and it's patented
Speaker:and we're looking at these multiple
Speaker:pathways.
Speaker:We eliminate these false positives.
Speaker:And they go, yeah, this is all great.
Speaker:But, you know,
Speaker:some people we don't bother testing for
Speaker:because we think they've got leaky gut.
Speaker:And so, again,
Speaker:I've just come back from talking to one
Speaker:of our distributors in Thailand of all
Speaker:places who's been running the test for a
Speaker:while.
Speaker:And what really resonated with me was even
Speaker:in Thailand,
Speaker:they're talking about don't guess, test.
Speaker:And I thought, that's fantastic.
Speaker:And in essence,
Speaker:that's what they were doing in New
Speaker:Hampshire.
Speaker:They weren't testing, they were guessing.
Speaker:In their defense, fifteen years or so ago,
Speaker:there wasn't a gut barrier panel attached
Speaker:to a food sensitivity test.
Speaker:So that was really what we've tried to
Speaker:do.
Speaker:We've tried to say, look,
Speaker:let's not make this a gotcha moment where,
Speaker:sorry,
Speaker:you didn't add the gut barrier panel,
Speaker:so you didn't get that piece of
Speaker:information provider.
Speaker:Our approach was let's combine them
Speaker:together, make it simple.
Speaker:So it's in essence a chicken and egg.
Speaker:Which comes first?
Speaker:Is it leaky gut or food sensitivities?
Speaker:And I took the view, I don't care.
Speaker:It's going to come anyway.
Speaker:You're going to do it anyway,
Speaker:so let's just do it.
Speaker:Let's give it to you all up front.
Speaker:And then that way,
Speaker:if you don't have leaky gut, high five,
Speaker:great, good news.
Speaker:The gut's secure.
Speaker:We can just focus on which foods are
Speaker:causing inflammation.
Speaker:If the gut is leaky,
Speaker:which happens a lot of the time,
Speaker:then you could then go, okay, great.
Speaker:We now know we've got to heal the
Speaker:gut as well as looking at the foods
Speaker:which are causing that.
Speaker:So that was the kind of, you know,
Speaker:the thought that we had was, look,
Speaker:how do we combine these two rather than
Speaker:making this, you know,
Speaker:a way of charging more and more money
Speaker:again a simplistic approach i have was
Speaker:look why don't we combine it and then
Speaker:that makes the provider have more
Speaker:information and then have better clinical
Speaker:outcomes and that's what we're seeing and
Speaker:that's why i think we've really seen the
Speaker:kind of explosion over the last you know
Speaker:ten years or so and like every
Speaker:entrepreneur we're always an overnight
Speaker:success in about ten years so that's
Speaker:generally how it works it's like you have
Speaker:to kind of be
Speaker:persistent keep doing it listen to your
Speaker:clients who say look this is what we
Speaker:want combined so that's what we did to
Speaker:try and make sure we lead by having
Speaker:the best science in terms of the only
Speaker:patented food sensitivity and we were the
Speaker:first and only lab so far to combine
Speaker:these two tests together and then we went
Speaker:a step further so right let's develop a
Speaker:test around a thing called zonulin which
Speaker:is really
Speaker:a great way of identifying what might be
Speaker:going on with the tight junctions to see
Speaker:if leaky gut's happening or not.
Speaker:And again, there was a test out there.
Speaker:It was from a company in Germany.
Speaker:It happened to be about the most
Speaker:un-Germanic thing I'd ever come across
Speaker:because it wasn't very accurate.
Speaker:Most things Germanic, you're like,
Speaker:oh my gosh,
Speaker:it'll have been over-engineered and it's
Speaker:going to be the most accurate thing ever
Speaker:known to man.
Speaker:This happened to be the one exception.
Speaker:So we spent four or five years working
Speaker:with a gentleman called Dr.
Speaker:Alessio Fasano, who if none of you,
Speaker:if you haven't heard of him,
Speaker:definitely worth checking him out on
Speaker:YouTube.
Speaker:He is one of the most entertaining
Speaker:scientific speakers you'll ever hear.
Speaker:And he talks,
Speaker:and not only does he talk about zonulin,
Speaker:but he discovered the links between
Speaker:zonulin and celiac disease.
Speaker:And so again, fascinating.
Speaker:Back in the day,
Speaker:he came up with this great way of
Speaker:identifying why is it important to measure
Speaker:zonulin in terms of for a celiac and
Speaker:other patient populations since that,
Speaker:that work out that if there's an issue
Speaker:with those tight junctions in terms of how
Speaker:they're functioning,
Speaker:which is what the zonulin is measuring,
Speaker:then you really need to look at doing
Speaker:something about that.
Speaker:And so we partnered with him on our
Speaker:very own, a gentleman called Dr.
Speaker:Brent Dorval,
Speaker:who helped develop the food sensitivity
Speaker:test.
Speaker:In fact, he was our technical founder.
Speaker:And so again,
Speaker:his not insignificant claim to fame was he
Speaker:invented the first rapid HIV diagnostic.
Speaker:So again,
Speaker:everything we do is through his infectious
Speaker:disease kind of lens.
Speaker:So we made sure the testing we've
Speaker:developed
Speaker:is highly accurate, highly reproducible,
Speaker:but more importantly,
Speaker:comes from a really high level of science
Speaker:perspective.
Speaker:So with the input of Dr.
Speaker:Alessio Pisano on our zonulin test,
Speaker:as well as the brilliance of Dr.
Speaker:Dorval in terms of his development skills
Speaker:to bring that test together.
Speaker:So it's that combination of world-class
Speaker:science,
Speaker:and then someone daft enough to attend
Speaker:many conferences to kind of get the word
Speaker:out there to say, ah,
Speaker:look this is how you should be doing
Speaker:this so again it's to Josh's point it's
Speaker:an evolution not a revolution we basically
Speaker:said look here's IgG let's put IgG with
Speaker:complement to measure the whole immune
Speaker:system versus half of it let's not stop
Speaker:there let's also say well let's what's
Speaker:going on from a gut perspective as well
Speaker:so how do we measure the whole immune
Speaker:system
Speaker:and gut health all in one finger stick
Speaker:test,
Speaker:which is really simple to administer.
Speaker:And I know Josh has started running that
Speaker:in the pharmacy now.
Speaker:Yeah, our pharmacy and wellness center,
Speaker:like I said, like I knew of, right?
Speaker:Even in like functional, like, oh,
Speaker:you test IgG, you know it's a sensitive,
Speaker:you do the elimination test,
Speaker:you do the five-hour gut restoration
Speaker:process, which is relatively simplistic.
Speaker:But like I said,
Speaker:we're talking evolution here.
Speaker:And yeah,
Speaker:they taught us about Zonulin when I went
Speaker:through functional training in twenty
Speaker:eighteen.
Speaker:And holy crap, this is amazing.
Speaker:How do I do this?
Speaker:And then you go over here and you
Speaker:how do I do that?
Speaker:And then all of a sudden you've gotten
Speaker:like
Speaker:Five tests,
Speaker:it's cost five thousand dollars and all of
Speaker:a sudden you're like, great,
Speaker:what do I do with it?
Speaker:So I loved this approach because part of
Speaker:what we do and the ethos of what
Speaker:we are launching nationwide with our
Speaker:listeners and the Beyond the Pills
Speaker:collective that's forming is wellness made
Speaker:simple, right?
Speaker:You took like four biomarkers and now you
Speaker:can demonstrate with specificity and
Speaker:reproducibility of leaky gut.
Speaker:And then I look, it's just,
Speaker:it can't get any better.
Speaker:Like we talked about it.
Speaker:It's like you do all that.
Speaker:Right.
Speaker:You fix them up, you heal them up,
Speaker:you repair them up,
Speaker:you put in the good stuff,
Speaker:you take out the bad stuff and then
Speaker:you reintroduce foods.
Speaker:But then you did.
Speaker:All right.
Speaker:Well, why would you need?
Speaker:I love this part about the let's call
Speaker:it the heart centered part of
Speaker:entrepreneurship.
Speaker:Why test if you don't have to?
Speaker:So then you just said, well,
Speaker:when you retest,
Speaker:let's just give them the permeability
Speaker:side, make it cheaper.
Speaker:So they don't have to go through that
Speaker:whole panel again and spend more dollars
Speaker:that aren't.
Speaker:So you literally democratized it like
Speaker:three times to make it where literally
Speaker:this is exactly what you need.
Speaker:And this is how easy it is for
Speaker:providers and people to get to work
Speaker:together.
Speaker:Because you retest,
Speaker:you just test if it's leaky.
Speaker:And if it's not,
Speaker:you know you did the job.
Speaker:And I think the whole thing that we're
Speaker:beginning to see now is to your point,
Speaker:it gives people some level of, okay,
Speaker:how long is this gonna be?
Speaker:Because sometimes you work with a
Speaker:provider, you go, oh my God,
Speaker:this is a never ending checkbook that I've
Speaker:just opened here.
Speaker:This is gonna be a nightmare.
Speaker:Obviously, hopefully,
Speaker:you're going to feel better as well.
Speaker:But for a patient, you're like, well,
Speaker:I think I'm bought into this,
Speaker:but I'm not entirely sure.
Speaker:So the idea was to say, look,
Speaker:it's a six-month process.
Speaker:You do the first test up front,
Speaker:which is the food sensitivity and the gut
Speaker:barrier.
Speaker:And to your point, Josh,
Speaker:in six months' time,
Speaker:let's just retest that gut barrier because
Speaker:we want to see,
Speaker:did we heal the gut,
Speaker:given that if we all believe that all
Speaker:disease starts in the gut,
Speaker:back to Hippocrates again,
Speaker:back to the ancient man himself,
Speaker:Look,
Speaker:if that's what's going on and we healed
Speaker:the gut, high five, we're in great shape.
Speaker:But more importantly,
Speaker:if things aren't totally healed,
Speaker:we've got the evidence to then go, okay,
Speaker:and this is now why I think you
Speaker:should consider staying on that supplement
Speaker:or moving on to something slightly
Speaker:different.
Speaker:And up until this point, unfortunately...
Speaker:you know,
Speaker:most providers haven't had that second
Speaker:piece of evidence.
Speaker:So they've been guessing.
Speaker:So this is the whole hope here is
Speaker:to say, look,
Speaker:we all know that providers should make
Speaker:sure they have that second test done.
Speaker:But I also kind of joke that if
Speaker:a provider can sell a five thousand dollar
Speaker:kind of package of tests up front and
Speaker:then six months later sell five thousand
Speaker:dollars more of testing,
Speaker:they're probably in the wrong job because
Speaker:that's an amazing sales job.
Speaker:So the reality is what we want to
Speaker:do is make it affordable for
Speaker:and easy for the patient and provider.
Speaker:The patient gets, okay,
Speaker:I understand I'm in this game for six
Speaker:months to see,
Speaker:can I make a significant improvement or
Speaker:not?
Speaker:The provider feels better because they
Speaker:feel, look,
Speaker:I'm going to have some evidence in six
Speaker:months, which will demonstrate,
Speaker:did we get some improvement?
Speaker:And if we didn't,
Speaker:is that a combination of we didn't quite
Speaker:get the right thing going,
Speaker:or is that patient being compliant or not?
Speaker:And that's one of the other key elements
Speaker:of this.
Speaker:We want to help the patients be...
Speaker:be compliant with looking at the whole
Speaker:immune system.
Speaker:But equally importantly,
Speaker:we want to make sure that when we
Speaker:retest that we've got some level of
Speaker:honesty going on that says,
Speaker:I'm going to be retested here.
Speaker:So I can't just say, Josh, yeah,
Speaker:I kind of feel better.
Speaker:you know, we can look and go, wow,
Speaker:why did those markers get worse?
Speaker:And it looks like all these pills are
Speaker:still in the same bottle as I gave
Speaker:you six months ago.
Speaker:So again,
Speaker:we want to make sure that we're giving
Speaker:you opportunities for the patient to be
Speaker:successful and to have evidence of why
Speaker:they now feel better.
Speaker:Because the other thing I always find with
Speaker:this food sensitivity testing is it
Speaker:sometimes should be called a test for
Speaker:amnesia because a number of patients are
Speaker:coming, oh, I feel terrible.
Speaker:In six months' time, yeah,
Speaker:I think I feel slightly better.
Speaker:I'm not really sure.
Speaker:But, again,
Speaker:this evidence to make sure they've got
Speaker:that is really key because, again,
Speaker:we want to make sure they have improved.
Speaker:Totally why testing is – why guests test.
Speaker:I love that.
Speaker:I'm going to use that.
Speaker:Yeah.
Speaker:you see it in real time.
Speaker:So it's nice to stay like, you know,
Speaker:dairy and gluten is inflammatory.
Speaker:Great, we all know that,
Speaker:but then they see it and they're like,
Speaker:oh crap, it is inflammatory to me,
Speaker:like not to this whole population.
Speaker:So I love that the amnesia test,
Speaker:it's great.
Speaker:It's because we get to validate for our
Speaker:own,
Speaker:our own human experience needs to see it
Speaker:personalized to me,
Speaker:Now,
Speaker:you can do it with an elimination and
Speaker:you eliminate all the stuff and you see
Speaker:how you feel,
Speaker:but it doesn't resonate until you see it.
Speaker:Now, I want to rapid fire.
Speaker:I got to speed date you now because
Speaker:you do other tests that are amazing and
Speaker:we're talking inflammation, but now...
Speaker:And there's nothing wrong with people
Speaker:going deeper.
Speaker:Like if you got to go deeper on
Speaker:the more advanced labs, great,
Speaker:but you shouldn't have to,
Speaker:unless you need to.
Speaker:This is like the eighty twenty rule in
Speaker:perfect scenario.
Speaker:Eighty percent of the time,
Speaker:if we do this,
Speaker:we're going to get a really good place
Speaker:because we're working on the gut or
Speaker:healing the gut and we're eliminating the
Speaker:bad stuff.
Speaker:It's like the premise of functional
Speaker:medicine, eliminate the bad stuff,
Speaker:put in the good stuff.
Speaker:Great.
Speaker:But I'm big into men's health and I'm
Speaker:big into cardiovascular stuff.
Speaker:You got a cardiovascular inflammation
Speaker:test.
Speaker:Same principles we've talked about over
Speaker:these twenty minutes of can I make the
Speaker:better widget?
Speaker:Can I evolve this?
Speaker:Can I make it simple?
Speaker:And can I give people what they need
Speaker:without overcharging them?
Speaker:When I saw this cardiovascular
Speaker:inflammation test at the conference we
Speaker:were at a couple weeks ago,
Speaker:I was like, again, it was the second,
Speaker:oh, holy crap,
Speaker:where you've been all my life because
Speaker:I've done advanced cardiometabolic
Speaker:testing,
Speaker:gone to the lab and did five vials
Speaker:of blood and then went to a cardiologist,
Speaker:lipidologist.
Speaker:And he was telling me about all this
Speaker:stuff.
Speaker:It was so, for me, was so intense.
Speaker:I was like,
Speaker:and I've never done it on a patient,
Speaker:even though I needed to get more
Speaker:information.
Speaker:And then I see what's in front in
Speaker:this little finger stick thing test.
Speaker:And I'm like, okay.
Speaker:I now I'm giving this to everybody.
Speaker:So tell people in the next five ish
Speaker:minutes, like, holy crap,
Speaker:you got another one,
Speaker:but this is a different type of
Speaker:inflammation.
Speaker:Cause we know cardiovascular disease and
Speaker:the standardized testing,
Speaker:like this is one step forward,
Speaker:but so impactful.
Speaker:Yeah.
Speaker:It's really interesting.
Speaker:So, you know,
Speaker:I kind of follow different people who kind
Speaker:of read and kind of write some really
Speaker:interesting stuff around cardiovascular
Speaker:health.
Speaker:But like we talked about up front,
Speaker:it's fundamentally eat less,
Speaker:exercise more is what they come back with.
Speaker:And it's worse than that on the basis
Speaker:that the standard lipid profile,
Speaker:they did a study with over a hundred
Speaker:thousand patients,
Speaker:fifty percent of patients who had a heart
Speaker:attack of that hundred thousand.
Speaker:had a normal lipid profile on the day
Speaker:of the heart attack.
Speaker:So it's basically telling you that you're
Speaker:probably better off to go and buy a
Speaker:coin versus spend all that money on a
Speaker:lipid profile.
Speaker:But unfortunately,
Speaker:the lipid profile is the only thing the
Speaker:insurance companies will cover.
Speaker:Now, that's a problem.
Speaker:So we said, well, how do we go...
Speaker:a couple of steps further without going to
Speaker:your point, Josh,
Speaker:of I've now got ten vials of blood
Speaker:in front of me.
Speaker:I feel faint.
Speaker:And I'm sure the results will be
Speaker:fascinating.
Speaker:But will I make it out back to
Speaker:my car in time to kind of refill
Speaker:on some of the blood they've just taken
Speaker:out of me?
Speaker:So the idea was,
Speaker:let's do a finger stick, keep it simple,
Speaker:be done in the office.
Speaker:There's a big hole somewhere out in the
Speaker:world where people have got all these
Speaker:tubes that never quite made it to the
Speaker:phlebotomist.
Speaker:So the idea was
Speaker:Let's make sure they can do the test
Speaker:either at home or in the office.
Speaker:Because not everyone has the access to the
Speaker:botany that every office has.
Speaker:The concept was keep it short,
Speaker:keep it simple,
Speaker:and that's really what we did.
Speaker:We added a couple of my favorite markers.
Speaker:APOB is a great marker to give you
Speaker:a really good indication of heart attack
Speaker:risk.
Speaker:The other market that if you all remember
Speaker:nothing else from what this crazy English
Speaker:guy was talking about is LP little a.
Speaker:All right.
Speaker:Make sure if you see a cardiologist,
Speaker:you don't let him out the building unless
Speaker:he tests you for LP little a.
Speaker:It's basically a genetic market.
Speaker:And one in three of the US population
Speaker:have it.
Speaker:And so it basically means if you have
Speaker:elevated levels of LP little a,
Speaker:it means your plaquing risk goes up
Speaker:exponentially.
Speaker:So if you do nothing else apart from
Speaker:listen to this thing is go and get
Speaker:tested for LP little a.
Speaker:It's a genetic test.
Speaker:You only need to be tested once for
Speaker:it.
Speaker:And it'll tell you how aggressive your
Speaker:plaque is,
Speaker:which is a fundamental part of
Speaker:cardiovascular health, which most people,
Speaker:it's again,
Speaker:the most staggering number is one percent
Speaker:of the US population have been tested for
Speaker:it.
Speaker:So again,
Speaker:that's another key one that you can walk
Speaker:away with from here is
Speaker:run that cardiovascular inflammation test,
Speaker:you'll get your LP little a.
Speaker:And that's what you should give everyone
Speaker:in your family for Christmas is a
Speaker:cardiovascular inflammation test to see of
Speaker:everyone around the table who's got that
Speaker:elevated LP little a. Because again,
Speaker:that is a dramatic improvement on your
Speaker:health,
Speaker:but it's just a small advancement in terms
Speaker:of that standard lipid profile.
Speaker:And so for me, again,
Speaker:it's one of those things as a,
Speaker:you know, as someone standing back,
Speaker:maybe trying to look at these things in
Speaker:more an entrepreneurial way, I say like,
Speaker:what makes sense?
Speaker:What can we give them a little bit
Speaker:more?
Speaker:LP little a and APOB.
Speaker:And also rather than, you know, having,
Speaker:we had a direct measurement because a lot
Speaker:of these lipid profiles,
Speaker:it's an indirect measurement as well,
Speaker:or it's a measured versus direct.
Speaker:So again,
Speaker:we made sure that we were measuring these
Speaker:things as well.
Speaker:So
Speaker:All minor things,
Speaker:but when you put them together,
Speaker:all very helpful.
Speaker:We also measured a thing called
Speaker:homocysteine, which is another key marker,
Speaker:again, looking at inflammation.
Speaker:And we've done studies
Speaker:on back to the food sensitivity test.
Speaker:And one of the ones was looking at
Speaker:IBS patients.
Speaker:And it was an IRB approved,
Speaker:which basically just means that James got
Speaker:charged a lot more money.
Speaker:But it was an IRB approved study,
Speaker:which is all good to say,
Speaker:a hundred patients.
Speaker:What we saw was a dramatic reduction in
Speaker:the IBS severity score of all these
Speaker:patients.
Speaker:But more importantly,
Speaker:the patients that we have that
Speaker:intervention in,
Speaker:they also saw a dramatic reduction in
Speaker:their high sensitive CRP and their
Speaker:homocysteine levels.
Speaker:And so that's why we added both of
Speaker:those markers onto our cardiovascular
Speaker:inflammation test.
Speaker:Because again,
Speaker:that inflammation isn't just limited to
Speaker:your heart, it's all through your body.
Speaker:So again,
Speaker:we wanted to make sure these systems all
Speaker:interact.
Speaker:Let's make sure we see some of these
Speaker:links going on within the cardiovascular
Speaker:health,
Speaker:as well as the gut health as well.
Speaker:Well, that's to me,
Speaker:like you took simple markers, but yeah,
Speaker:if you can manage homocysteine,
Speaker:C-reactive protein, ApoB, LP little a,
Speaker:like
Speaker:The why not is so fun.
Speaker:It's like one percent.
Speaker:And if we did that and this test
Speaker:is only a couple hundred bucks,
Speaker:it's not expensive.
Speaker:But the amount of information that we get
Speaker:out of that puts so much level of
Speaker:awareness.
Speaker:And yes,
Speaker:you need some let's call it a functional
Speaker:lens to work those numbers.
Speaker:But if you can see inflammation in that
Speaker:way,
Speaker:The aha I got out of that conference
Speaker:was kind of what you said with the
Speaker:fifty percent thing.
Speaker:Right.
Speaker:It's like the number one symptom.
Speaker:We know cardiovascular disease is the
Speaker:number one killer.
Speaker:Right.
Speaker:Half of you are going to die from
Speaker:that.
Speaker:So there's half the population.
Speaker:The other population is.
Speaker:The note,
Speaker:the first symptom of cardiovascular
Speaker:disease and thirty five percent of that
Speaker:half is death.
Speaker:death exactly that's that's the worst
Speaker:symptom to have especially the first one
Speaker:right yeah exactly and if you improve
Speaker:omega-three index in your blood and you
Speaker:knew that you were inflamed that
Speaker:thirty-five percent goes way down like
Speaker:ninety percent so that's why I pump people
Speaker:full of omega-threes and this one test
Speaker:will help us move us in the direction
Speaker:way beyond the pills, right?
Speaker:This is beyond the labs,
Speaker:way beyond a standard lipid panel, right?
Speaker:And so to me, again,
Speaker:for a couple hundred dollars for each one
Speaker:of these tests with the right person who
Speaker:knows what they're talking about,
Speaker:you could do major good health, right?
Speaker:in a way that's scalable.
Speaker:Again, this is affordable stuff.
Speaker:It would be really good if we could
Speaker:get these approved by insurance,
Speaker:but you know what?
Speaker:We all have to put our,
Speaker:the insurance pays for sickness,
Speaker:not wellness.
Speaker:So you did,
Speaker:you took that one percent and even jumping
Speaker:that up,
Speaker:five percent points is going to change
Speaker:millions of lives.
Speaker:And so that's why I love this
Speaker:conversation, James,
Speaker:because that's the impact we're talking
Speaker:about, something simple.
Speaker:And I think it was, again,
Speaker:the nice thing for us is, you know,
Speaker:one of the great pleasures I have is
Speaker:going out talking to providers and,
Speaker:you know,
Speaker:I thought we cracked the code by making
Speaker:sure we were looking at inflammation and
Speaker:then looking at the immune health.
Speaker:But literally I had providers saying,
Speaker:it's really weird.
Speaker:We fixed those two things.
Speaker:I still had patients having heart attacks.
Speaker:I was like, well,
Speaker:Jesus, that's right.
Speaker:That's the third leg of the stool.
Speaker:We need to look at that.
Speaker:But it was kind of like, oh,
Speaker:I can't rest yet.
Speaker:We've got to work on cardiovascular.
Speaker:So but it was fun to see, look,
Speaker:here's three different elements.
Speaker:And if you can work on those three
Speaker:with two very simple tests,
Speaker:you give the patient a way of taking
Speaker:ownership of their journey.
Speaker:And again, they're not dramatic changes,
Speaker:but the information that we give them,
Speaker:I think,
Speaker:is demonstrable improvement in terms of
Speaker:their overall health.
Speaker:Well, when people pay, they pay attention.
Speaker:That's one.
Speaker:So you got to be informed, confident,
Speaker:and make those decisions.
Speaker:But once they see it,
Speaker:you can't unsee it.
Speaker:You can choose not to do anything with
Speaker:it.
Speaker:But what we're talking about is in the
Speaker:health and wellness and healing
Speaker:perspective is prevention is a cure.
Speaker:If I could prevent you from having a
Speaker:heart attack,
Speaker:Like I, I feel good at night.
Speaker:I feel like I'm saving lives and I
Speaker:feel like I'm sleeping really well.
Speaker:And if you said your dad died of
Speaker:a heart attack, well,
Speaker:we can talk about epigenetics,
Speaker:but we let's look, let's see.
Speaker:Like these are, it's fun.
Speaker:It's like, I don't,
Speaker:there's nothing wrong with the standard of
Speaker:care, except the standard needs to evolve.
Speaker:Right.
Speaker:Literally the
Speaker:If it only cost a couple hundred bucks
Speaker:on everybody's insurance plan,
Speaker:this is not going to bankrupt society.
Speaker:GOP ones cost fifteen hundred dollars a
Speaker:month.
Speaker:Like we could reverse these things.
Speaker:And holy moly,
Speaker:this is the these are the I love
Speaker:this supplement side of wellness made
Speaker:simple.
Speaker:Like here's the top five things
Speaker:everybody's going to need.
Speaker:And now it's like I've moved it into
Speaker:the lab spaces.
Speaker:Like if you do nothing,
Speaker:these are two really good things to do.
Speaker:Yeah, absolutely.
Speaker:And I think that's the that's I think
Speaker:where we've tried to kind of differentiate
Speaker:ourselves from other labs is how do we
Speaker:keep these things simple?
Speaker:Because we appreciate the providers are so
Speaker:busy and everyone's got a new, sharper,
Speaker:smarter way of doing everything.
Speaker:What our approach is,
Speaker:how do we make it as simple as
Speaker:possible?
Speaker:Not forgetting the importance of the great
Speaker:science in terms of all the scientists
Speaker:that we've got working behind the scenes
Speaker:and all these things are brilliant.
Speaker:And again,
Speaker:that's one of the things we try to
Speaker:do is work out.
Speaker:Let's make sure we start with the world's
Speaker:best science and then simplify those
Speaker:results so the patient can actually
Speaker:understand them and move forward.
Speaker:And that's really the idea.
Speaker:So all the reports we have are color
Speaker:coded, dark green being good.
Speaker:dark red being a bit of a problem.
Speaker:The idea is simplify things to the point,
Speaker:because again, even with all the reports,
Speaker:you won't see many numbers on them.
Speaker:That's not because I'm illiterate from
Speaker:another standpoint.
Speaker:It's because if I tell a patient their
Speaker:triglycerides are
Speaker:Why should they know that that's a really
Speaker:bad number to have?
Speaker:They shouldn't know that.
Speaker:But if they look at their number and
Speaker:say, oh, look, it's in the red,
Speaker:that probably is an issue.
Speaker:Correct.
Speaker:And so we're trying to make sure we
Speaker:can simplify things enough that the
Speaker:provider and the patient can look at it.
Speaker:The other thing we've done with the food
Speaker:sensitivity is we've given the patient an
Speaker:app.
Speaker:So the provider reviews the results.
Speaker:And then, fourteen days later,
Speaker:the patient gets the results on the phone.
Speaker:Because, again, we've all been patients.
Speaker:We've all been like deer in the headlights
Speaker:when the provider is rattling off all
Speaker:these results and all these numbers going.
Speaker:I'm totally overwhelmed.
Speaker:I've got no idea really what he's saying.
Speaker:I'm going to nod and hopefully avoid eye
Speaker:contact.
Speaker:And so the idea is that the app
Speaker:is something you can look at afterwards.
Speaker:You say, oh, my gosh,
Speaker:what did I get tested for?
Speaker:Where was I on that scale to see
Speaker:what's going on in terms of good or
Speaker:bad?
Speaker:And as well as that.
Speaker:On the food sensitivity,
Speaker:we've also made sure they get a meal
Speaker:plan.
Speaker:So you've got actually a way of moving
Speaker:forward on that rather than going, yeah,
Speaker:I don't understand those results,
Speaker:but that's okay.
Speaker:I didn't understand the last twenty years'
Speaker:worth of results either.
Speaker:So the other neat thing with food
Speaker:sensitivity, again,
Speaker:which is slightly different from
Speaker:cardiovascular is there's no judgment
Speaker:attached to these results because most of
Speaker:our patients have been bounced around the
Speaker:healthcare system,
Speaker:have been bashed over the head by all
Speaker:the providers going, God, you're terrible.
Speaker:Your numbers are all over the place.
Speaker:With a food sensitivity test,
Speaker:if it happens to be that Josh is
Speaker:sensitive to egg, James is milk,
Speaker:that's just great information that we
Speaker:found out which can bring down our overall
Speaker:inflammation.
Speaker:And we can then feel good that we
Speaker:actually took something out of our diet
Speaker:and, wow, we feel better,
Speaker:whatever that symptom might have been,
Speaker:whether it was skin, pain, joint relief,
Speaker:headaches, migraines,
Speaker:whatever it might have been.
Speaker:so that's the key i think with this
Speaker:test and why i think we see a
Speaker:lot of the providers really really like
Speaker:this test and patients because there's no
Speaker:judgment we're not saying oh how bad is
Speaker:josh because he's eating eggs no josh
Speaker:let's take that out and let's see how
Speaker:you feel and so it's that's the kind
Speaker:of approach it's a it's more of a
Speaker:collaborative experience between the
Speaker:provider and the patient and one where the
Speaker:patient can actually take control of their
Speaker:own destiny versus going oh my god
Speaker:Here's a fifty page genetic report.
Speaker:Oh, my God.
Speaker:I've got no idea what that is.
Speaker:I'm going to pay the money because
Speaker:hopefully they'll make me feel better.
Speaker:It doesn't work that way.
Speaker:Whereas with this test,
Speaker:it's easy to understand intentionally
Speaker:because we want the patient to actually
Speaker:move forward and have a positive outcome.
Speaker:The other nice thing for the providers is
Speaker:then on top of that,
Speaker:the provider then has earned the trust of
Speaker:the patient because they're starting to
Speaker:feel better.
Speaker:This investment made some sense.
Speaker:What else, Josh,
Speaker:do you think I should be doing now?
Speaker:Because I'm feeling better already in a
Speaker:short period of time.
Speaker:And I think that's the other nice thing
Speaker:about this is it's not an instant,
Speaker:because again,
Speaker:but it's certainly within weeks or days,
Speaker:we're seeing patients have a demonstrable
Speaker:improvement if they're prepared to take
Speaker:out.
Speaker:In general,
Speaker:it's never more than five to ten foods.
Speaker:So I think it gives you a really
Speaker:easy way of accessing better health,
Speaker:but with something you understand,
Speaker:because we all know what an egg is.
Speaker:We all know what milk is.
Speaker:But again,
Speaker:Not everyone knows what triglycerides are
Speaker:or zonulin or lipopolysaccharides,
Speaker:and why should they?
Speaker:The idea here is to democratize this,
Speaker:to make it simple and make sure that
Speaker:if you invest in this test and follow
Speaker:through on it,
Speaker:you'll see a positive outcome.
Speaker:I love that.
Speaker:It's simple, easy.
Speaker:lucrative because you're not spending what
Speaker:you don't need i always tell people i'm
Speaker:going to spend your money like i'd spend
Speaker:mine yeah and now we're getting evolved so
Speaker:simple easy lucrative and fun is my
Speaker:definition of self-care and this is this
Speaker:is one of those things because crap like
Speaker:we do these two things we're doing really
Speaker:good and that's that's going to take
Speaker:wellness
Speaker:In that eighty twenty rule, like, yes,
Speaker:of course.
Speaker:Why do this complex when you can do
Speaker:simple first?
Speaker:Right.
Speaker:We can always move down that line.
Speaker:But if you do feel better,
Speaker:these inflammation markers are going down.
Speaker:Your lipids are looking way better.
Speaker:We're changing a lot on those numbers that
Speaker:have a high impact.
Speaker:And all of a sudden we put the
Speaker:right stuff in and you're feeling great.
Speaker:Done.
Speaker:I'm good.
Speaker:I'm happy with you.
Speaker:You know,
Speaker:and that makes you didn't touch on this,
Speaker:but you also make the clinicians lives
Speaker:easier.
Speaker:Right.
Speaker:You have a portal.
Speaker:You have you have a free hotline.
Speaker:You can make appointments to talk to
Speaker:providers.
Speaker:So pharmacists who can finger stick
Speaker:because they do this for all clear waiver.
Speaker:Right.
Speaker:We got it.
Speaker:So pharmacists all over the country in the
Speaker:in this country, twenty thousand of them.
Speaker:can be doing these tests tomorrow and
Speaker:getting really good results without having
Speaker:to know anything.
Speaker:Yeah.
Speaker:And I think the other important thing is
Speaker:Every pharmacy has got some amazing
Speaker:products,
Speaker:but these tests help identify which of
Speaker:those amazing products work for each of
Speaker:the patients or customers coming through
Speaker:the door.
Speaker:And I think that's the other nice thing
Speaker:about this.
Speaker:It's like there is no doubt that every
Speaker:pharmacy has got the most amazing
Speaker:products.
Speaker:These tests help you work out which of
Speaker:the products which are amazing for you,
Speaker:the consumer, walking through the door.
Speaker:Which is why when we're in the midst
Speaker:of launching our RX to wellness platform
Speaker:and men's vitality and women's radiance
Speaker:and even foundations,
Speaker:we want to include these in the everybody
Speaker:needs it.
Speaker:Right.
Speaker:And so that way it's like, oh,
Speaker:my gosh, we have a big impact here.
Speaker:on a very,
Speaker:very crucial things in our time where we
Speaker:can actually reverse some of these things
Speaker:and move people towards getting off
Speaker:medicines,
Speaker:getting off things they don't need.
Speaker:That's the essence of this program, right?
Speaker:Is de-prescribing ten million unnecessary
Speaker:medications.
Speaker:Well, how do you unnecessary a medication?
Speaker:You peel the body.
Speaker:And we just covered two major,
Speaker:huge things.
Speaker:We didn't have time for oat.
Speaker:I wanted to talk about it.
Speaker:We will talk about it at some point.
Speaker:For sure.
Speaker:organic acid tests and you're working on
Speaker:some other big projects.
Speaker:What's next for KBMO?
Speaker:So we've got,
Speaker:we've just rolled out the organic acids.
Speaker:We're looking at mycotoxins coming down
Speaker:the line as well.
Speaker:And we're looking at some other brain to
Speaker:gut markers as well that will be included
Speaker:in that gut barrier panel.
Speaker:It's not only leaky gut, it's leaky brain.
Speaker:And so while leaky brain is like,
Speaker:we didn't talk like,
Speaker:how do we do something simple to cause
Speaker:cognitive dysfunction?
Speaker:Cause it's,
Speaker:the number one thing people are worried
Speaker:about in their health is losing their
Speaker:marbles.
Speaker:And so if we can do something simple,
Speaker:I can't wait to be a part of
Speaker:that.
Speaker:Cause then you just knocked off another
Speaker:aha.
Speaker:So we got double ahas today, my friend,
Speaker:how do people find out more about these
Speaker:tests and, and,
Speaker:Obviously, if you're in our programming,
Speaker:we're going to be able to do this
Speaker:for you.
Speaker:So stay tuned, stay ready, people.
Speaker:I would say go see Josh in the
Speaker:program because it's all going to be
Speaker:available through there.
Speaker:So I would say that would be...
Speaker:the first first up spot.
Speaker:Because you are practitioner only.
Speaker:Yeah, yeah.
Speaker:So because we're direct to provider, Josh,
Speaker:obviously direct to patient.
Speaker:So again,
Speaker:the idea is that we want to make
Speaker:sure we funnel it through their great
Speaker:tests,
Speaker:but they're great tests in the hands of
Speaker:a great provider.
Speaker:And I think that's where this really kind
Speaker:of helps bring everything together.
Speaker:And that's one of the things that we
Speaker:focused on is to make sure that we
Speaker:can not only give the providers a good
Speaker:test, but also some protocols,
Speaker:but around those tests,
Speaker:which they can pass on to the patient.
Speaker:So it's really joining the kind of dots,
Speaker:as it were,
Speaker:to make sure that everything works
Speaker:together.
Speaker:And so we're a small part of that
Speaker:in terms of the testing.
Speaker:And it's really the power of those
Speaker:providers that we work with,
Speaker:which enables the kind of magic to happen.
Speaker:And so that's why we always think it's
Speaker:really good to kind of work with great
Speaker:providers like Josh and his crew on that
Speaker:end as well.
Speaker:Well, I appreciate that.
Speaker:And I'm really looking forward to working
Speaker:with you to getting these these labs and
Speaker:educating those pharmacists,
Speaker:because I've been doing that for a long
Speaker:time and.
Speaker:Look, that is the accessibility point.
Speaker:You don't have to go to another advanced
Speaker:doctor.
Speaker:Everybody's going into the pharmacy twelve
Speaker:times a year.
Speaker:And these are the things we can do.
Speaker:So I'm looking forward to growing this on
Speaker:a big level with you.
Speaker:Thank you so much.
Speaker:My pleasure.
Speaker:We're coming back on oat and mycotoxins.
Speaker:I got I got to get your stamp
Speaker:on that.
Speaker:But man, this is fun.
Speaker:I'm glad that we crossed paths when we
Speaker:did.
Speaker:And I'm looking forward to the future.
Speaker:Well, thank you for the opportunity.
Speaker:Much appreciated.
Speaker:All right, guys,
Speaker:this was an amazing episode.
Speaker:That's a wrap.
Speaker:Until next time, stay well.
