#80: The Future of Personalized Health Is Here With Jeremy Malecha, CEO of Biocanic
Is it possible to feel better at 48 than you did at 28?
Jeremy Malecha believes it is and he’s living proof.
In this powerful episode of Beyond The Pills, host Josh Rimany sits down with Jeremy Malecha, CEO and co-founder of Biocanic, to explore how integrative medicine, personalized health data, and empowered consumer advocacy are reshaping the future of healthcare. With over 25 years of experience in healthcare and software—plus multiple patents in signal processing for medical applications—Jeremy brings a unique and credible lens to the conversation about where medicine is headed next.
💥 This isn’t theory, it’s a movement!
Coming out of a global pandemic, the world is more aware than ever of the limitations of conventional healthcare. Jeremy shares why now is a pivotal moment for disruption, and how health intelligence platforms like Biocanic are empowering both practitioners and patients with tools to personalize care, optimize outcomes, and take back control of their health journeys.
We explore:
- The current pain points of traditional healthcare and how they’re fueling demand for integrative solutions
- Why consumer-driven care is no longer optional—it’s the future
- How Jeremy’s own health transformation became the blueprint for Biocanic’s mission
- The upcoming HIX Live event (October 9–11, 2025) and what it means for functional medicine professionals and health entrepreneurs
- How health data, AI, and practitioner platforms can work together to create a truly personalized, patient-centered model
- The mindset shift clinicians must embrace to thrive in this new marketplace
Whether you're a clinician looking to evolve your practice, a wellness entrepreneur navigating the functional health space, or simply someone who wants to take a more proactive role in your health—this episode is a must-listen.
Jeremy’s message is clear: The healthcare revolution is already happening. The question is—are you ready to be part of it?
🔗 Connect & Learn More:
The discount code is BEYONDTHEPILLS which will discount the price 45% for both standard and VIP tickets.
🎧 Subscribe, share, and leave a review if this episode sparked a shift in your thinking.
Transcript
Welcome, welcome everybody.
Speaker:Welcome back to Beyond the Pills,
Speaker:where we explore the
Speaker:intersection of ancient
Speaker:wisdom and modern day
Speaker:science to uncover what
Speaker:true healing really means, body, mind,
Speaker:and spirit.
Speaker:I'm your host, Josh Rimini,
Speaker:pharmacist turned healer.
Speaker:And today we're diving deep
Speaker:into the world of
Speaker:personalized health
Speaker:intelligence with a guest
Speaker:who's transforming the way
Speaker:we think about wellness.
Speaker:Jeremy Malecka is a CEO and
Speaker:co-founder of Biokanic,
Speaker:a platform that empowers
Speaker:functional medicine
Speaker:practitioners with
Speaker:data-driven tools to
Speaker:personalize and scale their impact.
Speaker:I am one of those people.
Speaker:With over twenty-five years
Speaker:in the healthcare and
Speaker:software biz and a mission
Speaker:to build a new integrative
Speaker:medicine marketplace,
Speaker:Jeremy is here to share why
Speaker:now is the most exciting
Speaker:and urgent time to reclaim
Speaker:control over our health.
Speaker:We have that in common.
Speaker:I love this.
Speaker:And if you've ever wondered
Speaker:how tech and transformation
Speaker:can coexist in wellness,
Speaker:you're in the right place.
Speaker:This is a conversation for you.
Speaker:Let's go beyond the pills
Speaker:with Jeremy Malecka.
Speaker:Welcome to the show, my friend.
Speaker:Awesome.
Speaker:Thanks, Josh.
Speaker:I appreciate you having me on.
Speaker:Super excited to have the conversation.
Speaker:Yeah,
Speaker:we've instantly connected in these
Speaker:cool ways.
Speaker:I found Biocanic by happenstance.
Speaker:And so here we are like in this journey.
Speaker:So let's just get people
Speaker:used to what's going on in this world.
Speaker:Like take us back.
Speaker:What inspired you to create
Speaker:Biocanic and how did your
Speaker:background in biomedical
Speaker:engineering and healthcare
Speaker:tech shape this mission?
Speaker:Yeah, so long founder journey for you.
Speaker:So I have always been
Speaker:interested in health and wellness,
Speaker:even all the way back in high school.
Speaker:I actually started out as an
Speaker:athletic trainer.
Speaker:Then I realized I didn't
Speaker:want to be sitting at JV
Speaker:soccer games the rest of my career.
Speaker:So I actually switched to engineering.
Speaker:uh so I actually studied
Speaker:signals and systems worked
Speaker:in traditional engineering
Speaker:so I was in the medical
Speaker:device market I was doing
Speaker:signal processing for
Speaker:non-invasive cardiovascular
Speaker:assessments so it was great
Speaker:you know I learned a lot of
Speaker:tools got to do all the fun
Speaker:stuff like ai machine
Speaker:learning back before it was
Speaker:a buzzword uh but then I
Speaker:realized I didn't want to
Speaker:be an engineer the rest of
Speaker:my life so I got into product management
Speaker:and then went over to ResMed.
Speaker:So if people don't know who ResMed is,
Speaker:they should.
Speaker:It's the largest CPAP
Speaker:manufacturer in the world,
Speaker:positive airway pressure.
Speaker:I led their product
Speaker:portfolio across the globe.
Speaker:We ended up putting cellular
Speaker:chips on board of every
Speaker:single CPAP device.
Speaker:So ResMed now has the
Speaker:largest connected medical
Speaker:device ecosystem in the world.
Speaker:But that created a problem,
Speaker:created a data problem for us.
Speaker:So we had to build cloud infrastructure,
Speaker:which then led us into
Speaker:acquiring medical record
Speaker:systems specifically in post-acute care.
Speaker:So we actually rolled up
Speaker:about six different platforms.
Speaker:So think about skilled nursing,
Speaker:durable medical equipment, home health.
Speaker:And all along the,
Speaker:all along that pathway and journey,
Speaker:you know,
Speaker:I was doing great from a career
Speaker:standpoint, but my health was declining.
Speaker:So putting on weight, you know,
Speaker:doing all the right things,
Speaker:gluten-free organic, you know,
Speaker:sober tober, all of that stuff.
Speaker:Yet every objective
Speaker:metabolic marker I have was
Speaker:going in the wrong direction.
Speaker:Then my wife actually
Speaker:started studying to being a
Speaker:functional medicine practitioner.
Speaker:I was obviously her first client.
Speaker:We went through the journey
Speaker:over time and ultimately
Speaker:got to the root cause of my issue,
Speaker:which was a combination of genetics,
Speaker:my diet in terms of food sensitivities,
Speaker:my hormonal reactions, my pathways,
Speaker:and that led to a
Speaker:transformation of my health.
Speaker:So I ended up losing about
Speaker:forty pounds in thirty days.
Speaker:I was having dealing with
Speaker:chronic back pain, that same back,
Speaker:no back pain anymore.
Speaker:So really settled my inflammation issues,
Speaker:really found and dialed in
Speaker:what worked for me.
Speaker:So I feel healthier now at
Speaker:forty eight than I did at twenty eight.
Speaker:So I was really inspired to
Speaker:kind of be a part of the industry.
Speaker:what I saw was practitioners
Speaker:were taking what is the
Speaker:traditional electronic
Speaker:medical record model and
Speaker:then trying to apply it
Speaker:into a care delivery model,
Speaker:which is long term or longitudinal.
Speaker:And so when you take a step
Speaker:back and you look at a
Speaker:medical record technology,
Speaker:so anybody that's been in practice at,
Speaker:you know, at, you know,
Speaker:typical episodic care,
Speaker:Medical records at their
Speaker:core are documentation for
Speaker:the purposes of billing insurance,
Speaker:prescribing, and referring.
Speaker:It is never intended to
Speaker:actually do long-term care
Speaker:because it's built around a
Speaker:volume-based model.
Speaker:Transactional.
Speaker:A transactional model, exactly.
Speaker:And the funny thing is,
Speaker:when you think about the patient portal,
Speaker:people are like, oh,
Speaker:do you have a patient portal?
Speaker:And we do it totally differently.
Speaker:People don't recognize there
Speaker:is one reason why a patient portal exists,
Speaker:and it was for the
Speaker:meaningful use requirements
Speaker:so that a physician could get paid
Speaker:it was never intended to
Speaker:actually work for a patient.
Speaker:And so one of the things
Speaker:that really people struggle
Speaker:with in functional, integrated,
Speaker:personalized approaches is
Speaker:the patient portal is a glorified Dropbox,
Speaker:right?
Speaker:It's file folders, maybe some messaging,
Speaker:can't really do anything with it.
Speaker:But if I'm coming to you as a consumer,
Speaker:I should demand a good
Speaker:consumer experience.
Speaker:So I want to see the two
Speaker:thousand dollars in lab testing.
Speaker:What am I working on?
Speaker:What do my supplements look like?
Speaker:Why am I do what is the why
Speaker:behind what I'm doing today?
Speaker:Right.
Speaker:So if I run a stool
Speaker:microbiome test and I have gut dysbiosis,
Speaker:I want to be able to see, oh,
Speaker:that is now why I'm taking
Speaker:digestive enzymes and
Speaker:probiotics and why I'm
Speaker:changing my diet and adding
Speaker:you know,
Speaker:different fiber foods in there to
Speaker:help support that.
Speaker:So now I'm connecting the dots, right?
Speaker:So it's what gets measured gets managed.
Speaker:So that is the focus of what we've done.
Speaker:And so the joke, you know,
Speaker:I jokingly say we basically
Speaker:took a medical record and
Speaker:turned it ninety degrees.
Speaker:So instead of transactional,
Speaker:we're thinking long term, right?
Speaker:How do you help that
Speaker:individual end user kind of
Speaker:understand their journey,
Speaker:where they're at and what to do next?
Speaker:But then more importantly,
Speaker:how does a practitioner scale?
Speaker:Because when you're a
Speaker:practitioner and you have a
Speaker:lot of different data
Speaker:sources and you're doing
Speaker:things in a highly personalized way,
Speaker:it's death by five minute paper cuts.
Speaker:It's reviewing a
Speaker:comprehensive intake form
Speaker:and opening it up.
Speaker:Now I have to open up three
Speaker:different labs and get to the right page.
Speaker:Oh, wait,
Speaker:what was that lab that they took
Speaker:a month ago?
Speaker:And what was that value?
Speaker:Now I have to go back to that old record.
Speaker:And so when you have one client,
Speaker:not a big deal.
Speaker:When you have ten, twenty, fifty,
Speaker:a hundred clients,
Speaker:now all of the inefficiency
Speaker:adds up and that prevents
Speaker:practitioners from scaling.
Speaker:And so philosophically,
Speaker:what we are doing is we're
Speaker:tech enabling practitioners
Speaker:to do exactly what they
Speaker:want to be as clinicians
Speaker:and not administrators.
Speaker:You already solved half of my questions,
Speaker:so we got that out of the way.
Speaker:I want to take a step back because this
Speaker:is one,
Speaker:I love the vibe and the spin on
Speaker:this because I've done this
Speaker:so many times with
Speaker:practitioners where they've
Speaker:gone through their own
Speaker:health transformation and
Speaker:then they compelled to heal others,
Speaker:right?
Speaker:Going from the West world
Speaker:brain into the functional
Speaker:integrative and even into
Speaker:the healing space now,
Speaker:like energy and all this stuff.
Speaker:But you did that same
Speaker:transformation,
Speaker:but you used your zone of
Speaker:genius in your way and then
Speaker:solving it within the
Speaker:ecosystem of it instead of
Speaker:becoming a practitioner.
Speaker:Right.
Speaker:And going in that way,
Speaker:you you happen to find one.
Speaker:It's your wife, your patient number one.
Speaker:And then you went through
Speaker:your own personal journey.
Speaker:Like this is exactly where I
Speaker:feel a lot of people get
Speaker:stuck in the business of
Speaker:health care and then the
Speaker:business of well care.
Speaker:is they haven't become their own place.
Speaker:So I love like that,
Speaker:that your journey started there.
Speaker:It's like, Oh my gosh,
Speaker:I got to help these people.
Speaker:Cause I'm part of this now.
Speaker:And then holy moly,
Speaker:like this is exactly why it
Speaker:resonated when I found biokinics,
Speaker:I've used other platforms
Speaker:for my functional medicine.
Speaker:And I I've had this same sort of
Speaker:issues with not the EMR side,
Speaker:the electronic medical record,
Speaker:but the pharmacy management systems.
Speaker:They're so transactional and we're moving.
Speaker:I've gone full circle from
Speaker:like being a pharmacy owner
Speaker:to an integrative health guy,
Speaker:to a clinical nutritionist,
Speaker:to functional medicine,
Speaker:being in that hybrid world
Speaker:where people are coming in
Speaker:because they're sick,
Speaker:filling their prescriptions
Speaker:and then delivering the wellness.
Speaker:And there was this gap,
Speaker:like I couldn't do it over here.
Speaker:And I'd be speaking on
Speaker:national stages and how to
Speaker:do these things with like well care.
Speaker:And they're like, well,
Speaker:how do you do it in this system?
Speaker:I'm like,
Speaker:you can't like it's not designed
Speaker:for that.
Speaker:So it resonates with me on
Speaker:the pharmacy side,
Speaker:which is why you and I have connected,
Speaker:because I think we have a
Speaker:stopgap in pharmacy to
Speaker:where where people are coming in to be.
Speaker:well but they're really not
Speaker:and then we have no place
Speaker:for those practitioners to
Speaker:move in that direction and
Speaker:you're solving those
Speaker:multiple problems right
Speaker:you're solving what it what
Speaker:the practitioner efficiency
Speaker:scaling like this is
Speaker:exactly what we're creating
Speaker:with our rx to wellness
Speaker:right and why I believe biokinic is
Speaker:beautifully placed in the
Speaker:right time for me because
Speaker:we're not doing this in a
Speaker:brick and mortar.
Speaker:We're doing this nationally.
Speaker:We're doing this not from a
Speaker:practitioner-only space,
Speaker:but with coaching and
Speaker:supplements and delivering the labs.
Speaker:So your system was in
Speaker:perfect entrepreneurial space, right?
Speaker:Solve a problem.
Speaker:You felt it for the patient too,
Speaker:not just the practitioner.
Speaker:This is why this is that merging of
Speaker:It's a portal for patients
Speaker:to actually do something with it,
Speaker:track and measure their
Speaker:success with the trackers, with the labs.
Speaker:And you've also solved the
Speaker:problem that I've been
Speaker:looking for over the past year,
Speaker:which is integration, automation, AI.
Speaker:So I want to bring that into
Speaker:the fold now because this is your jam,
Speaker:right?
Speaker:You do all of this.
Speaker:You were doing AI before AI was a thing.
Speaker:And now we're leading in
Speaker:We had a beautiful
Speaker:conversation prior to the recording here,
Speaker:where we talked about that,
Speaker:where these modern
Speaker:technologies are right here
Speaker:right now for the new age medicine.
Speaker:And you're right here right now doing like,
Speaker:it's not an EMR.
Speaker:It's not a patient portal.
Speaker:It's kind of both.
Speaker:And here we are like this
Speaker:post pandemic marketplace for wellness.
Speaker:Yeah.
Speaker:So let's dive into that.
Speaker:I'll let you kind of freight
Speaker:flow because there's so
Speaker:much to talk about here.
Speaker:I just wanted to honor your
Speaker:journey in that because kind of like, hey,
Speaker:I did that and now I'm doing this.
Speaker:It's like, no, that was it.
Speaker:That was the catalyst.
Speaker:So yeah.
Speaker:Yeah, it was an interesting crossroads.
Speaker:So I actually originally was
Speaker:planning on being an MD PhD.
Speaker:Long story, I got into med school,
Speaker:but I didn't get into the PhD program.
Speaker:And clearly, I'm more of a tech person.
Speaker:But I had an interesting
Speaker:conversation with somebody
Speaker:at Stanford and they were like,
Speaker:why would you go to medical school?
Speaker:Because you can impact so
Speaker:many more lives by being
Speaker:more on the technical side, right?
Speaker:So that's really what we're
Speaker:thinking about when we
Speaker:solve here is we're
Speaker:enabling practitioners to
Speaker:impact more lives rather
Speaker:than me just going out and
Speaker:being a practitioner and
Speaker:working one on one or group programs.
Speaker:What's really great about
Speaker:where technology is today
Speaker:is it's daunting for
Speaker:somebody that lives in the
Speaker:traditional health care
Speaker:system to go into this
Speaker:wellness world and start
Speaker:asking for money.
Speaker:If you go to pharmacy school,
Speaker:if you go to medical school,
Speaker:you go to naturopathic school,
Speaker:nobody is teaching you how
Speaker:to market your business and
Speaker:do all of that stuff.
Speaker:What's really great about
Speaker:where the technology and
Speaker:programs like yourself,
Speaker:is you're going to enable
Speaker:those people to just be
Speaker:clinicians and not have to worry about,
Speaker:hey, what's my messaging?
Speaker:What's my price point?
Speaker:What does my package look like?
Speaker:What does the automation,
Speaker:what does the systems look like?
Speaker:Because now you can, as a practitioner,
Speaker:I can walk in and I can
Speaker:have it trained to me and
Speaker:given to me in a turnkey
Speaker:way such that I'm not trying flailing.
Speaker:When we first started this journey in
Speaker:I was seeing a ton of
Speaker:practitioners who were so
Speaker:buried in the business
Speaker:component looking for a
Speaker:copywriter right you know a
Speaker:designer all this stuff and
Speaker:then they didn't really
Speaker:know what was messaging
Speaker:they didn't know how to
Speaker:test and now with this kind
Speaker:of rise of ai enablement
Speaker:tools now it becomes so
Speaker:much easier right because
Speaker:you can say hey listen I'm
Speaker:jeremy I focus on uh
Speaker:Hashimoto's hypothyroid,
Speaker:working with women in perimenopause.
Speaker:And this is my brand voice.
Speaker:This is my journey.
Speaker:Here's some videos.
Speaker:And now I can create content
Speaker:easily and cost effectively.
Speaker:And so now what we can do is
Speaker:we can bring all of those things.
Speaker:And so truly making the leap.
Speaker:from, hey,
Speaker:I'm just going to put up a
Speaker:shingle and I have an
Speaker:insurance contract and
Speaker:people show up on my
Speaker:doorstep to actually
Speaker:transitioning out of that
Speaker:system and not having to
Speaker:worry because you can
Speaker:easily attract new
Speaker:customers because everybody
Speaker:in the world is now more
Speaker:demanding of understanding their health
Speaker:and I use the term post-pandemic world,
Speaker:but if anything that the
Speaker:pandemic did was it created
Speaker:a general consumer distrust
Speaker:in the traditional system
Speaker:in that the only person
Speaker:that has my vested interest
Speaker:in my health is me.
Speaker:right pointing it right here
Speaker:right right and they're and
Speaker:they're looking for people
Speaker:right you know people talk
Speaker:about this idea of like an
Speaker:ai coach or whatever one of
Speaker:the original one of the
Speaker:things that I learned very
Speaker:early on in resmed was we
Speaker:were trying to do a
Speaker:direct-to-consumer sleep
Speaker:apnea thing so if you're
Speaker:not familiar with sleep
Speaker:apnea basically it's a home
Speaker:sleep test to say how many
Speaker:apnea hypopneas you have in
Speaker:a given period and that
Speaker:qualifies for you for a cpap
Speaker:Unlike anything else,
Speaker:the only way you're going
Speaker:to get hurt with a CPAP is
Speaker:if you hit yourself over the head with it,
Speaker:right?
Speaker:So there's really no reason
Speaker:why a consumer shouldn't be
Speaker:able to get onto CPAP therapy.
Speaker:But do you know why it doesn't work?
Speaker:It's because that human,
Speaker:when they're told that they
Speaker:have a medical condition or
Speaker:a medical concern,
Speaker:wants to talk to a human.
Speaker:Right.
Speaker:Because I have questions
Speaker:about what does this mean for me?
Speaker:What should I do?
Speaker:Hey, how about this?
Speaker:What about that?
Speaker:And so this world and the
Speaker:way that it's going to come
Speaker:out is their artificial
Speaker:intelligence can help you
Speaker:kind of create your content,
Speaker:streamline your operations,
Speaker:do your automated outreach.
Speaker:But there is no such thing
Speaker:as artificial empathy.
Speaker:right and that's where that
Speaker:human contention come that
Speaker:connection comes in and
Speaker:that's what every clinician
Speaker:in the industry just wants
Speaker:to do if they can just wake
Speaker:up in the morning work with
Speaker:people and drive better
Speaker:outcomes that's the perfect
Speaker:world and that ultimately
Speaker:is how we transform the
Speaker:healthcare system today and
Speaker:I I love that because I
Speaker:think that's what sparked
Speaker:this beautiful conversation
Speaker:we've been having is ai is
Speaker:not here to replace
Speaker:us it can certainly diagnose
Speaker:the body parts pretty
Speaker:quickly right the chemistry
Speaker:the labs the interpretation
Speaker:in their own way but it's
Speaker:that human connection that
Speaker:that is the way I've always
Speaker:said it you know you can
Speaker:say it in health care well
Speaker:care consciousness doesn't
Speaker:matter like ai's here to
Speaker:help free us to be more
Speaker:human for us like healers
Speaker:like if you're in the well
Speaker:care space you're really a
Speaker:healer you're like you get
Speaker:to have a one-on-one connection
Speaker:with someone or a group
Speaker:based connection where you're, you're,
Speaker:we've had lots of
Speaker:conversations on this
Speaker:podcast about different
Speaker:types of connection because
Speaker:people don't realize like
Speaker:that's part of the healing
Speaker:process is connecting with
Speaker:someone that's going to be
Speaker:on that journey with you.
Speaker:It's not AI driven.
Speaker:Here's my protocol.
Speaker:And here's like the, you know,
Speaker:the thing that AI isn't is,
Speaker:even though it feels like it
Speaker:has a persona to it because
Speaker:it can create you can
Speaker:create any persona you want
Speaker:dead or alive right but it
Speaker:doesn't have that
Speaker:compassionate like feel to
Speaker:it right and we know this
Speaker:and then people are
Speaker:thinking it's going to
Speaker:happen but it's like let's
Speaker:free up the practitioner
Speaker:because I know you work
Speaker:with hundreds of them it's like if i
Speaker:And I want to dive in more
Speaker:because I think a lot of
Speaker:the practitioners and the
Speaker:healthcare workers that are
Speaker:moving into this,
Speaker:I guess they're calling it
Speaker:like they're moonlighting, right?
Speaker:They're working in the ER
Speaker:and they really want to work here,
Speaker:but they don't know how to get patients.
Speaker:I've said this a thousand times, right?
Speaker:Like if only anyone knew
Speaker:what I could do for them, right?
Speaker:So you blended that.
Speaker:I want people to understand
Speaker:how we can get there.
Speaker:But then that bigger part
Speaker:that you just said,
Speaker:which was so important,
Speaker:which is we're not replacing,
Speaker:we're actually allowing
Speaker:the practitioners to really
Speaker:do what they want to do and
Speaker:to get out of the six
Speaker:minute visits and moving.
Speaker:We've had conversations on
Speaker:this podcast too,
Speaker:where practitioners are in
Speaker:the allopathic world,
Speaker:still making a difference
Speaker:in what we're talking about right here.
Speaker:Like that connection point,
Speaker:moving them into lifestyle medicine,
Speaker:even if they're going in the old system,
Speaker:but then you have this new
Speaker:system that's coming,
Speaker:that's emerging that you,
Speaker:that you said that I believe too,
Speaker:is like,
Speaker:post-pandemic,
Speaker:people are hyper aware that
Speaker:they're in the driver's seat.
Speaker:And this is a tool for them
Speaker:to allow the practitioners
Speaker:to also get what the people really want.
Speaker:Yeah.
Speaker:And, you know, I mean,
Speaker:especially if you're coming
Speaker:from kind of the
Speaker:traditional allopathic world,
Speaker:you're still thinking in
Speaker:terms of what is the medical standard.
Speaker:HbA-C is greater than six point seven.
Speaker:Therefore, start metformin.
Speaker:Right.
Speaker:Right.
Speaker:Something, you know, those types of tools.
Speaker:And so people still in some
Speaker:ways forget about the
Speaker:practice of medicine.
Speaker:Right.
Speaker:We're meeting meeting your
Speaker:patient where they're at.
Speaker:What are they capable of doing?
Speaker:what do they understand
Speaker:what's what's an achievable
Speaker:goal for this week what's
Speaker:an achievable goal for two
Speaker:weeks from now what do I
Speaker:need to understand better
Speaker:about this individual how
Speaker:are they carrying stress
Speaker:what is their willingness
Speaker:to pay hey look you know
Speaker:they could benefit from a
Speaker:five hundred dollar
Speaker:supplement protocol but
Speaker:they can't afford it right
Speaker:now so what are the top two
Speaker:things that they can afford
Speaker:that we need to start on today
Speaker:that we can then advance
Speaker:later on or change over time?
Speaker:How do you set expectations,
Speaker:set goals that are achievable?
Speaker:When I first started this
Speaker:and I put in my resignation at ResMed,
Speaker:I remember the COO at the time, he's like,
Speaker:yeah,
Speaker:my wife went to a functional
Speaker:medicine practitioner and
Speaker:she got a twenty page
Speaker:document of all the stuff
Speaker:she needed to do.
Speaker:And he said and asked the question,
Speaker:do you know how much of that she did?
Speaker:zero exactly not when you
Speaker:have twenty things to do
Speaker:tomorrow you do zero of
Speaker:them but if you just say
Speaker:hey look I just want you to
Speaker:do one thing today one
Speaker:thing next week one thing
Speaker:two weeks from now now all
Speaker:of a sudden you're habit
Speaker:building but that person
Speaker:that clinician that's
Speaker:connecting with the
Speaker:individual that understands
Speaker:that person at a deeper
Speaker:level is what's going to
Speaker:drive success drive
Speaker:accountability drive the
Speaker:outcomes and goals that the
Speaker:end user is looking for well it's the
Speaker:functional health coaching,
Speaker:like one Oh one,
Speaker:like my wife's a functional
Speaker:medicine health coach.
Speaker:She's also a holistic pet
Speaker:health coach now is it's, it's, it's that,
Speaker:right.
Speaker:It's like your system is created for that,
Speaker:right.
Speaker:It's allowing the practitioner.
Speaker:Cause for me, like all those questions,
Speaker:it's like,
Speaker:The technology is there to
Speaker:help keep the practitioner,
Speaker:but also the follow up for the patients.
Speaker:Like now you can put in
Speaker:these automations that
Speaker:aren't going to replace that connection.
Speaker:But it's like for me,
Speaker:I can have these beautiful
Speaker:conversations with a patient.
Speaker:Here's some stuff you need to do.
Speaker:I can get super technical.
Speaker:Yeah, here's a twenty page report.
Speaker:Here's the ten thousand
Speaker:dollars worth of labs that we just ran.
Speaker:And I have this beautiful
Speaker:protocol that's going to heal you.
Speaker:Now, how do you go now?
Speaker:Go do it.
Speaker:And it's like, no, no, no, no,
Speaker:it doesn't work that way.
Speaker:So we can break this up into
Speaker:pieces and then we can use
Speaker:the tools we have to make it simple,
Speaker:easy and fun for people to do.
Speaker:I always we one of the
Speaker:things that we have in our
Speaker:system is called a it's a
Speaker:it's a health tracker.
Speaker:Essentially, you get a text reminder,
Speaker:an email reminder daily,
Speaker:weekly or monthly for a check in.
Speaker:That was built around
Speaker:listening to my wife
Speaker:complain about her clients on dog walks.
Speaker:Because here is the thing.
Speaker:It's exactly building off of
Speaker:what you said was she would
Speaker:have somebody would show up
Speaker:to a coaching session a
Speaker:couple of weeks later and say, OK,
Speaker:this past week we were working on sleep.
Speaker:Did you get to sleep before
Speaker:eight for the last two weeks?
Speaker:And the answer was always, yeah,
Speaker:I think so.
Speaker:But what they forgot was, hey,
Speaker:ten days ago on Wednesday,
Speaker:I had a bad day at work,
Speaker:got into a fight with my spouse.
Speaker:Thursday, I went to Taco Tuesday,
Speaker:and then I got back on track.
Speaker:But that moment of stress or
Speaker:that lack of accountability
Speaker:and then measuring how poor they felt,
Speaker:that moment is the coaching
Speaker:and the accountability that
Speaker:somebody needs to see, right?
Speaker:the client or the patient is
Speaker:living through their life working.
Speaker:They don't remember what
Speaker:happened barely yesterday,
Speaker:let alone ten days ago.
Speaker:But that ten days ago to
Speaker:kind of relive that
Speaker:experience and then more importantly,
Speaker:relive how poor they felt.
Speaker:Now they start to connect the dots.
Speaker:And that's really where the
Speaker:coaching and getting people
Speaker:going on the right track comes in.
Speaker:Yeah.
Speaker:And I think what why I'm so
Speaker:excited about this platform,
Speaker:we've just dived in and
Speaker:we're launching this stuff
Speaker:is is just those pieces.
Speaker:It's like
Speaker:even if you want a personalized approach,
Speaker:like you can't have a
Speaker:hundred thousand dollar
Speaker:program where you just get
Speaker:all of my attention and I'm
Speaker:going to be able to walk
Speaker:you through this whole
Speaker:process and give you five coaches.
Speaker:It's like,
Speaker:we can use the technology
Speaker:because technology never sleeps, right?
Speaker:So we can use these tools in
Speaker:the smart ways because I
Speaker:would imagine you're, you know,
Speaker:we both have the same
Speaker:friends in the same circles
Speaker:and mentors like,
Speaker:We've been in these
Speaker:masterminds and these
Speaker:groups and all these
Speaker:practitioners like I don't do tech.
Speaker:I don't do farm.
Speaker:I don't do marketing.
Speaker:I don't know.
Speaker:Like there are all these
Speaker:pieces where I think the
Speaker:tech that you've created solves, again,
Speaker:solves those problems because it's like,
Speaker:well,
Speaker:what if I have this beautiful program?
Speaker:Because we can reverse
Speaker:diabetes in ten weeks.
Speaker:We know we can do it.
Speaker:But then it's like, but I don't cook.
Speaker:And I don't do this and I don't do that.
Speaker:And it's like life gets in the way,
Speaker:but life's an excuse
Speaker:because the twenty percent
Speaker:of people that don't need
Speaker:that accountability will find it.
Speaker:It'll work.
Speaker:But the eighty percent never
Speaker:falls through.
Speaker:It's the eighty twenty rule.
Speaker:So this is why I'm so excited,
Speaker:because we are bridging
Speaker:technology and modern
Speaker:science into the things we
Speaker:already knew where we were.
Speaker:not getting the outcomes we wanted.
Speaker:I've been in circles with so
Speaker:many practitioners.
Speaker:They're like, we have all these amazing,
Speaker:like I have this amazing
Speaker:age reversal longevity program, right?
Speaker:I'm proving biological age reversal,
Speaker:but at the same time, it's like,
Speaker:but you got to do the work
Speaker:and the work is difficult
Speaker:if you don't have the tools around you.
Speaker:So now you can build these
Speaker:tools in any way you like, right?
Speaker:This is the process that
Speaker:Biocanic works with.
Speaker:Exactly.
Speaker:And so you're with us some
Speaker:some exciting like maybe
Speaker:business or
Speaker:transformational experiences
Speaker:with people that come
Speaker:through and they're using these tools.
Speaker:Because I think it's really
Speaker:important from a patient
Speaker:perspective and also a
Speaker:practitioner perspective on
Speaker:like why why this is right
Speaker:here right now and why it
Speaker:is a game changer.
Speaker:Yeah.
Speaker:So one of the one of the
Speaker:really interesting things
Speaker:that we're doing is we're
Speaker:involved in a pediatric autism study.
Speaker:So thankfully,
Speaker:Jeff Bland made the
Speaker:introduction to Carla
Speaker:Precise Health Solutions,
Speaker:who basically observed in
Speaker:working with kids,
Speaker:their protocol was having an impact.
Speaker:They had no idea why.
Speaker:And so they went out and
Speaker:they wanted to do a
Speaker:prospective study and run
Speaker:broad based metabolic data
Speaker:to try to understand what
Speaker:the actual impact was of
Speaker:their dietary and kind of
Speaker:family coaching program was
Speaker:like from a objective
Speaker:metabolic standpoint.
Speaker:One of the really
Speaker:interesting things that
Speaker:came out of it was so we in the study,
Speaker:they ran genetic tests.
Speaker:So understanding snips, microbiome,
Speaker:food sensitivity,
Speaker:comprehensive blood work, then mold,
Speaker:mycotoxins,
Speaker:environmental toxicity and organic acids.
Speaker:Right.
Speaker:So very comprehensive data all week zero.
Speaker:And then again at week twelve.
Speaker:one of the things that they
Speaker:really uncovered was that
Speaker:all of the kids had off the chart,
Speaker:okra toxin a,
Speaker:so the okra toxin a is a food mycotoxin.
Speaker:Yeah.
Speaker:The, the intervention was very basic,
Speaker:not very, not complex.
Speaker:Oh, and everybody had glue,
Speaker:some sort of gluten
Speaker:sensitivity of some sort.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Essentially, what they did,
Speaker:all they did was say, hey, look,
Speaker:we're going to do organic
Speaker:food intervention and then
Speaker:low inflammatory.
Speaker:So getting rid of gluten and
Speaker:dairy and other things.
Speaker:They showed a positive
Speaker:outcome in all behavioral
Speaker:and behavioral based scores
Speaker:and questions within those
Speaker:scores at from week zero to
Speaker:to week twelve.
Speaker:And then that ochre toxin came down.
Speaker:And so what was really
Speaker:exciting is now because we
Speaker:have the objective data and
Speaker:it's not trapped in PDFs,
Speaker:we can actually do cross
Speaker:correlations and say, hey, well,
Speaker:if ochre toxin A over here
Speaker:is elevated and we see the change,
Speaker:what also changed in corresponding ways?
Speaker:So now we can see
Speaker:correlations and inverse correlations.
Speaker:So now we're starting to get insight,
Speaker:whereas
Speaker:it was previously siloed within each test.
Speaker:And now we can look across it.
Speaker:And now working with Bob
Speaker:Miller at Functional Genomic Analysis,
Speaker:starting to build a thesis
Speaker:around potential detox SNPs
Speaker:and what elements,
Speaker:so what environmental
Speaker:toxicity may be driving a
Speaker:histamine response and a
Speaker:neuroinflammation response.
Speaker:Is there,
Speaker:there's commonalities where at least,
Speaker:I think five different SNP patterns,
Speaker:there's a hundred percent overlap.
Speaker:And then is this now a
Speaker:mechanism by which we can see that, hey,
Speaker:this person was genetically
Speaker:predisposed to being a poor detoxifier.
Speaker:The layering of all of this
Speaker:environmental toxicity and
Speaker:other things is now
Speaker:creating a
Speaker:neuroinflammatory feedback loop.
Speaker:And then if we take that out,
Speaker:we can actually reduce that
Speaker:neuroinflammation.
Speaker:We have correlation data
Speaker:certainly is very early stages,
Speaker:but this is where it starts
Speaker:to get super exciting
Speaker:because it's not a clinical
Speaker:trial where we said, hey,
Speaker:we're going to try this
Speaker:novel pharmaceutical.
Speaker:It's actually looking at real world data,
Speaker:measuring and measuring an output.
Speaker:And now we can start to build a thesis.
Speaker:So now we go from prospective
Speaker:to an interventional study
Speaker:can we actually say hey
Speaker:look now we're going to
Speaker:split these people into two
Speaker:arms we want to compare
Speaker:against the effect and see
Speaker:if that standardizes and so
Speaker:that's really what's
Speaker:exciting I mean that's
Speaker:literally what we built the
Speaker:company for from my
Speaker:background which is let's
Speaker:start to really understand
Speaker:each individual at a deeper
Speaker:level right so it's not
Speaker:just a population study or
Speaker:a clinical trial where
Speaker:we're comparing means
Speaker:We're actually understanding
Speaker:each individual and maybe
Speaker:the whys of what's happening to them.
Speaker:And it's, oh, and it's blending in.
Speaker:Like,
Speaker:even though the empirical data and
Speaker:seeing this stuff,
Speaker:this is why labs are so
Speaker:important for some people
Speaker:is because they see in real
Speaker:time what these things do.
Speaker:And your system is great
Speaker:because you can track it.
Speaker:You're getting all the
Speaker:the feeds from the different
Speaker:labs and they're coming in
Speaker:and they're giving
Speaker:graphical representation.
Speaker:So all this stuff that we
Speaker:don't know how to do as
Speaker:practitioners is all
Speaker:happening in the background
Speaker:to not only validate what
Speaker:we've seen in practice, what we know,
Speaker:but also so we can throw
Speaker:the science piece to it,
Speaker:which can then prove why
Speaker:dairy and gluten are bad for
Speaker:you and why we can move
Speaker:people into these markers,
Speaker:because it's not like pseudoscience.
Speaker:There's snips,
Speaker:there's things where it's attaching.
Speaker:I love functional genomics
Speaker:and then blending that into
Speaker:the interventions we have
Speaker:to not only validate why we're doing it,
Speaker:but it really I feel it
Speaker:really does help drive the accountability
Speaker:on the patient level as well.
Speaker:And the practitioner level.
Speaker:Cause they're starting to,
Speaker:especially from doctors,
Speaker:pharmacists are great
Speaker:because they they've been,
Speaker:they've been surviving
Speaker:without labs forever.
Speaker:Cause they come in and
Speaker:everything's been done.
Speaker:And all of a sudden we treat
Speaker:them with real stuff.
Speaker:Right.
Speaker:But like doctors,
Speaker:they got to see all this stuff and like,
Speaker:here's treat the lab, not the person.
Speaker:And we treated the person, not the lab.
Speaker:And now we're like blending
Speaker:it all together in this harmonious way.
Speaker:Um, so cool.
Speaker:I love that.
Speaker:So cool.
Speaker:Yeah, I mean,
Speaker:even in my own personal health journey,
Speaker:right?
Speaker:So I have my genetic snips.
Speaker:I'm a poor methylator.
Speaker:Back when I was forty pounds heavier,
Speaker:looking across, say,
Speaker:if anybody's familiar with the Dutch test,
Speaker:you get your hormonal pathways,
Speaker:specifically your estrogen
Speaker:detox pathways.
Speaker:So I would have presented as
Speaker:if I was low testosterone at the time,
Speaker:which I wasn't.
Speaker:I was actually estrogen dominant.
Speaker:Most people would not
Speaker:consider male estrogen dominant,
Speaker:but that is family history.
Speaker:I've got family history of
Speaker:estrogen and breast cancers
Speaker:on my mom and my grandma's side.
Speaker:And so one of the things
Speaker:that really brought it together was, okay,
Speaker:my genetic component is I
Speaker:have poor potential for detoxification.
Speaker:I'm seeing poor
Speaker:detoxification in the estrogen pathways.
Speaker:So let's actually think
Speaker:about what is an approach
Speaker:to be able to do that?
Speaker:So in my case,
Speaker:even though I was gluten-free,
Speaker:I was carb heavy.
Speaker:right so I was filling the
Speaker:tank with a lot of carbs
Speaker:and then I'm a poor
Speaker:methylator so I was and I
Speaker:think carrie jones uses the
Speaker:bathtub analogy I've got
Speaker:the faucet still pouring a
Speaker:whole bunch of estrogens in
Speaker:and I've got a plug drain
Speaker:on the way out right so
Speaker:what did I do I went low
Speaker:carb um and then I also
Speaker:supported methylation right
Speaker:so glutathione choline
Speaker:methyl donors along the way
Speaker:and that's really kind of
Speaker:where things came together
Speaker:for me as an individual
Speaker:And guess what?
Speaker:That only works for me.
Speaker:And so how do we actually
Speaker:take that information and
Speaker:help the practitioner
Speaker:identify that quicker?
Speaker:Because that was five years
Speaker:into my health journey when
Speaker:we finally figured that out.
Speaker:What would I pay to get
Speaker:those five years back had
Speaker:we solved that sooner?
Speaker:And that's really, I think,
Speaker:where the exciting part
Speaker:comes in is can we actually
Speaker:bring those insights back
Speaker:to the clinician to help
Speaker:them understand the data
Speaker:faster and more efficiently?
Speaker:And that is the emergence of
Speaker:this modern day science, right?
Speaker:It's doing that.
Speaker:And how do you, how do you,
Speaker:you're the marketing guy, right?
Speaker:You're the, you guys did the tech.
Speaker:Like that's a big sale, sell for,
Speaker:for someone saying,
Speaker:what if we could take five
Speaker:years of your life back?
Speaker:Right.
Speaker:Because it's so intangible.
Speaker:You can't like go grab it.
Speaker:But that story,
Speaker:that's why I think we have
Speaker:to build these through
Speaker:story to build these
Speaker:through like this whole
Speaker:story of transformation.
Speaker:could have taken three
Speaker:months not five years had
Speaker:we got the right tools and
Speaker:I think that's exactly what
Speaker:I'm doing trying to work on
Speaker:with these high impact
Speaker:ripple effect entrepreneurs
Speaker:and people and men's health
Speaker:like there's there's this
Speaker:piece here that we can
Speaker:shorten that spam and not
Speaker:have to go guess and I feel
Speaker:like that's where
Speaker:practitioners but also
Speaker:people can there's so much
Speaker:here to benefit from yeah
Speaker:and I think that's where we're at right
Speaker:Yeah, I mean, one of the things that my,
Speaker:so my wife kind of shifted,
Speaker:she still works with clients,
Speaker:but also really helps
Speaker:practitioners really get
Speaker:into their niche.
Speaker:And I think one of the
Speaker:things that people as a healer,
Speaker:they want to heal everybody, right?
Speaker:The problem is when you try
Speaker:to heal everybody,
Speaker:you end up spreading
Speaker:yourself too thin and you heal nobody.
Speaker:And the other thing that
Speaker:people need to understand
Speaker:is this is not a singles
Speaker:bar and you're going to
Speaker:close somebody on the first
Speaker:call on a Friday night at a bar.
Speaker:You need to build a relationship.
Speaker:And part of building that
Speaker:relationship is building trust,
Speaker:even if that means you're
Speaker:not meeting with them in person.
Speaker:So practitioners really need
Speaker:to think about who they are,
Speaker:who do they want to attract,
Speaker:and who do they want to work with.
Speaker:You know, if you meant, let's say you're,
Speaker:you know, Dr. Tracy Gapman,
Speaker:who we work with, he's a urologist.
Speaker:He was trying to do the same thing.
Speaker:Then he realized, hey, look,
Speaker:I don't want sick poly autoimmune people.
Speaker:I want men in their forties
Speaker:to fifties who wanting
Speaker:health optimization.
Speaker:I do just basically,
Speaker:I want to give people back
Speaker:energy and give them ten
Speaker:years of their life so they
Speaker:feel younger and more productive.
Speaker:So that's who he talks to
Speaker:all of his podcasts.
Speaker:Whenever he goes on,
Speaker:he is talking to that kind
Speaker:of solo entrepreneur, health driven dude.
Speaker:He calls them his guys and
Speaker:that's who he targets and
Speaker:that's who he wants to work with.
Speaker:And that's okay.
Speaker:That's who he wants to work with, right?
Speaker:Whereas my wife,
Speaker:she had Hashimoto's
Speaker:hepatothyroid from mold in
Speaker:the house and she was able
Speaker:to go into to actually resolve that.
Speaker:So now she's really focused
Speaker:on women who are wanting to
Speaker:get the most out of their
Speaker:lives in the later stages
Speaker:of their career.
Speaker:And so practitioners really
Speaker:need to focus on their communication,
Speaker:who they're targeting,
Speaker:who they want to work with.
Speaker:Because again,
Speaker:this is not a transaction-based business.
Speaker:This is a long-term business.
Speaker:And ultimately,
Speaker:if you're working with the
Speaker:people you want to attract
Speaker:and you like them,
Speaker:that's going to be even
Speaker:more fulfilling when you
Speaker:see the positive outcomes.
Speaker:And when they have their positive outcomes,
Speaker:that becomes your marketing
Speaker:engine that brings back
Speaker:newer patients into your
Speaker:business and life gets even easier.
Speaker:Yeah, I think it's...
Speaker:it's not overlooked.
Speaker:And I think people start to
Speaker:also understand like it's your,
Speaker:your avatar.
Speaker:One of them for me is always
Speaker:like your five year ago self.
Speaker:It's like all the stuff you
Speaker:put yourself through as a practitioner.
Speaker:Cause you,
Speaker:you went through your own journey.
Speaker:You're like, Oh, those are my people.
Speaker:Like I can help those people.
Speaker:Like I'm the same way.
Speaker:Like that urologist guy.
Speaker:Like I love,
Speaker:Men in their forties and fifties, me,
Speaker:entrepreneur, me,
Speaker:like already hit their
Speaker:second mountain of life.
Speaker:It means they've gotten all
Speaker:the success in the outside world.
Speaker:Now they're turning inward.
Speaker:I went to Peru and back,
Speaker:like I figured it out.
Speaker:And I was like, let me help you.
Speaker:I call it my tribe.
Speaker:It's like, oh, that's my tribe.
Speaker:That's my people, my dads,
Speaker:like my dad's group.
Speaker:They want to be really awesome dads,
Speaker:but they don't want to just
Speaker:be focused on their business.
Speaker:And it's like, all right, come join me.
Speaker:You know, but then my wife is like,
Speaker:she found her, her avatars.
Speaker:Like I want to help those
Speaker:people that are like
Speaker:totally into their own health journey,
Speaker:but they also have pets and
Speaker:they don't know what to do with them.
Speaker:Like there's no functional medicine.
Speaker:Like she,
Speaker:she found a holistic pet health
Speaker:coaching program.
Speaker:The only one in the country
Speaker:that deals with the, you know,
Speaker:it's funny.
Speaker:Cause it's like, but that's her,
Speaker:that's her thing.
Speaker:She loves puppies.
Speaker:She loves like,
Speaker:you know,
Speaker:fostering puppies and nurturing
Speaker:them and baking their food.
Speaker:And like, it's like so cool.
Speaker:Like once you find that though,
Speaker:then it just, I feel, I don't know,
Speaker:like maybe you too,
Speaker:it's like everybody just
Speaker:starts to find and attract you.
Speaker:You're like a magnet, you know?
Speaker:Yeah.
Speaker:And it's so much more fun.
Speaker:Like you said,
Speaker:I always say like one of my
Speaker:litmus tests is I don't
Speaker:want to work with people
Speaker:that I wouldn't have a
Speaker:coffee or a meal with.
Speaker:Yeah.
Speaker:That's me.
Speaker:Like some people are very transactional,
Speaker:this or that.
Speaker:It's like, no, I'm transformational.
Speaker:Let's go on this journey together.
Speaker:Yeah.
Speaker:Yeah.
Speaker:And by the way,
Speaker:I know Dr. Ruth and we've
Speaker:actually used pet coaching
Speaker:for our prior labs.
Speaker:I'm a hundred percent on board with it.
Speaker:She's like...
Speaker:She just graduated her year
Speaker:long thing with Dr. Ruth.
Speaker:And I met Dr. Ruth at J.J.
Speaker:Virgin's thing.
Speaker:Like it was like we found
Speaker:each other because we sat
Speaker:next to each other.
Speaker:And lo and behold, a year and a half later,
Speaker:my wife's like,
Speaker:I think I want that program.
Speaker:And I was like, perfect.
Speaker:You know, that's how it works.
Speaker:So this is how it all works.
Speaker:We all know each other
Speaker:because it's such a small, tight loop.
Speaker:Yeah.
Speaker:You got some other stuff going on,
Speaker:like the, you know,
Speaker:talk a little bit about the
Speaker:bigger mission, the Hicks Live,
Speaker:the things that you're doing there,
Speaker:because I think that's super important.
Speaker:Yeah.
Speaker:So one of the things that we
Speaker:really invest in as a
Speaker:company is trying to build
Speaker:community for our practitioners.
Speaker:So our community is called
Speaker:the Health Intelligence Exchange,
Speaker:or HICS for short, H-I-X.
Speaker:And our goal,
Speaker:one of the things is
Speaker:practitioners need to have
Speaker:peers and connection and
Speaker:support and questions.
Speaker:Or even in one of the things that,
Speaker:going back to this kind of
Speaker:a niche model approach is,
Speaker:my wife was working with a woman,
Speaker:she wanted to get pregnant.
Speaker:She's like,
Speaker:I don't do that here.
Speaker:I'm going to refer you over to Dr. Watma,
Speaker:who does holistic fertility.
Speaker:Right.
Speaker:And so building an industry
Speaker:and a coalition around like
Speaker:minded practitioners is
Speaker:something that we want to foster.
Speaker:So we have our online site.
Speaker:We have a similar kind of
Speaker:live stream community and networking.
Speaker:And then we also have our in-person event.
Speaker:And so our in-person event
Speaker:is not it's it's came from
Speaker:my experience dragging my
Speaker:expo booth around from
Speaker:conference to conference.
Speaker:Right.
Speaker:So what I found was you had
Speaker:really great clinical conferences.
Speaker:So IFM, PLMI, you know, cell cores,
Speaker:exponential care outcomes,
Speaker:really good clinical stuff.
Speaker:And then you had JJ Virgin
Speaker:or Health Experts Alliance
Speaker:or these other really kind
Speaker:of business conferences.
Speaker:The problem was nobody put
Speaker:the two together.
Speaker:And as a vendor,
Speaker:it was always challenging
Speaker:because practitioners were like, oh,
Speaker:I got all this great information.
Speaker:I have no idea how to use it.
Speaker:Or, hey,
Speaker:I want to go do all this great
Speaker:business stuff,
Speaker:but then I don't know what to do with it,
Speaker:right?
Speaker:And so we created what's
Speaker:called the Health
Speaker:Intelligence Exchange Live Event.
Speaker:So it's October ninth
Speaker:through the eleventh coming up.
Speaker:And I have a promo code too
Speaker:that I'll share with you as
Speaker:well that I'll get-
Speaker:Yeah, I set that up.
Speaker:Anyway,
Speaker:it's beyond the pills is the promo code,
Speaker:so it makes it really easy.
Speaker:But it's really intended to
Speaker:be the intersection of
Speaker:clinical and business.
Speaker:And so our event is not a
Speaker:Biocana commercial.
Speaker:It is our community event,
Speaker:and it is all practitioners
Speaker:or thought leaders to help
Speaker:practitioners scale their
Speaker:businesses on Monday.
Speaker:right it's not like oh I'm
Speaker:going to do this in three
Speaker:months the goal is that you
Speaker:show up on thursday you
Speaker:meet with your peers you
Speaker:create your network you get
Speaker:a hundred new followers and
Speaker:you get tools and tactics
Speaker:and so all of our speakers
Speaker:on stage say how they are successful
Speaker:So, for example, Tracy Gapin,
Speaker:who I mentioned, he spoke last year.
Speaker:He is like, I use Go High Level.
Speaker:I use Biokinic.
Speaker:These are the tools that I use.
Speaker:I have three coaches.
Speaker:And this is how I package
Speaker:price and promote my offering.
Speaker:And these I use GI Map.
Speaker:I use LabCorp.
Speaker:I use I can't remember the food side.
Speaker:I think he uses Cyrex food sensitivity.
Speaker:And my program looks like this.
Speaker:And so it is very much tactics.
Speaker:So hey, if you want to go launch,
Speaker:for example,
Speaker:let's say a holistic fertility program,
Speaker:come and learn how to
Speaker:package price and promote a
Speaker:continuous glucose monitor
Speaker:and maybe an at-home hormone test.
Speaker:Right.
Speaker:And one of the things that a
Speaker:lot of practitioners,
Speaker:they have a bit of an imposter syndrome.
Speaker:And so when somebody gets on
Speaker:stage and they get a bit of it.
Speaker:And so the concept is, you know,
Speaker:our the our speakers say
Speaker:what they charge.
Speaker:And the intent is to give
Speaker:practitioners confidence
Speaker:that there is a successful
Speaker:person that charges.
Speaker:x amount of dollars so we
Speaker:had uh dr ben hardy who
Speaker:runs continuous glucose
Speaker:monitoring programs oh not
Speaker:ben hardy um uh gaylord um
Speaker:and he has an online
Speaker:program he only advertises
Speaker:on tick tock he has no paid
Speaker:ads he just built his
Speaker:followership on tick tock
Speaker:he runs continuous glucose
Speaker:and dietary programs he
Speaker:charges fourteen ninety
Speaker:nine for a three month program
Speaker:and he gets hundreds of
Speaker:people through all the time
Speaker:just through TikTok, right?
Speaker:Now, TikTok, it might not be for everyone,
Speaker:but it gives somebody the
Speaker:confidence to say, hey, look,
Speaker:I can run an online program,
Speaker:but maybe I'm more active in my community,
Speaker:and I'm going to do health
Speaker:and wellness because I'm
Speaker:active in my church community.
Speaker:So I'm going to do Sunday webinars,
Speaker:educational components,
Speaker:and that's where I get people from.
Speaker:I don't do anything online.
Speaker:I don't have a website.
Speaker:And it's really about
Speaker:understanding how you can
Speaker:actually attract people
Speaker:get them in.
Speaker:And then how, more importantly,
Speaker:how do you package price
Speaker:and promote your offering
Speaker:to get people to convert?
Speaker:So there is no kind of like slow start,
Speaker:false start.
Speaker:You're often running the day
Speaker:after the event.
Speaker:I love that.
Speaker:A lot of the groups I'm in now, we've like,
Speaker:you know,
Speaker:we've gone through this whole
Speaker:journey of like,
Speaker:self-growth business growth
Speaker:they've done the programs
Speaker:they've done this and they
Speaker:didn't get like and then
Speaker:now we're going into this
Speaker:space of like real-time
Speaker:actionable things like
Speaker:you're already going on
Speaker:monday because when you
Speaker:leave here you're set up
Speaker:for success and I think
Speaker:that's that's the we nobody
Speaker:needs any more online
Speaker:programs like we need to like move
Speaker:like,
Speaker:and I don't say that from like a
Speaker:perspective of not like
Speaker:going through a
Speaker:transformational experience,
Speaker:but like from a business perspective,
Speaker:it's like, we don't need any more of the,
Speaker:I'm going to show you how
Speaker:to do the funnel in three
Speaker:days and you're going to
Speaker:get a six figure business.
Speaker:And you know, it's like, no,
Speaker:we want it real time, real stuff.
Speaker:And I love how you do that because I,
Speaker:the vibe I sense,
Speaker:cause I can't wait to go
Speaker:and I will be there is like,
Speaker:The the space of sharing
Speaker:like this whole exchange is
Speaker:kind of like to me,
Speaker:the word collective comes to mind,
Speaker:like the world needs more healing.
Speaker:I don't believe anybody in
Speaker:this world is in a
Speaker:competition with each other.
Speaker:We're in this beautiful
Speaker:sharing of all this information.
Speaker:And then we're hopping
Speaker:together because if you help more people,
Speaker:I help more people.
Speaker:And it's like, yeah,
Speaker:I don't I don't mess with like.
Speaker:I don't do the women thing
Speaker:like it's just like I can
Speaker:but I don't love it like I
Speaker:love helping dudes and like
Speaker:making them like the best
Speaker:versions of themselves so
Speaker:they cannot in turn it's
Speaker:like and but where is my
Speaker:where is where do I market
Speaker:I market to the functional
Speaker:medicine doctors that are
Speaker:doing the women because
Speaker:they don't like to do men
Speaker:and it's like every woman has a man
Speaker:So it's like, you don't market to the men,
Speaker:you market to the women
Speaker:because the women want
Speaker:their man to go through
Speaker:that same process.
Speaker:But from a perspective, that's not like,
Speaker:and my wife sees a
Speaker:functional medicine doctor and she's like,
Speaker:I saw a guy last time.
Speaker:I just didn't feel right.
Speaker:It's like,
Speaker:because how's he going to talk
Speaker:to you about your estrogen imbalance?
Speaker:You know,
Speaker:like he doesn't feel like you
Speaker:were like you went through
Speaker:pregnancy and now you're
Speaker:going through menopause.
Speaker:And it's like,
Speaker:I get it if that's what he likes,
Speaker:but like, she didn't have that feel to it,
Speaker:you know?
Speaker:And so I just, I love that,
Speaker:that conversation we've had
Speaker:around our avatars and,
Speaker:and the cross-referencing, right?
Speaker:Hey, I don't do that,
Speaker:but you can go see this person.
Speaker:So that network is building
Speaker:within your platform.
Speaker:And what I also love about
Speaker:Biocanic is you also
Speaker:creating this done for you approach,
Speaker:right?
Speaker:Like someone's already been there,
Speaker:done that.
Speaker:So if you come on board and
Speaker:you want to do that too,
Speaker:we're putting these pieces
Speaker:together and you're helping me with that,
Speaker:which is really awesome.
Speaker:Cause I think we could do
Speaker:this in pharmacies
Speaker:nationwide and all of a
Speaker:sudden we're doing really
Speaker:good in the world and doing well from it.
Speaker:Um,
Speaker:what kinds of people attend this live
Speaker:event?
Speaker:What kind of, uh, like is it,
Speaker:is it people that are
Speaker:emerging into this field
Speaker:have already been there.
Speaker:You know, from my perspective, it's like,
Speaker:who can I help?
Speaker:Who can I bring on this board, you know?
Speaker:Yeah.
Speaker:So it's always a great question.
Speaker:People ask us who's our ideal customer.
Speaker:You know,
Speaker:it's like we have functional medicine,
Speaker:we have holistic medicine,
Speaker:functional nutrition,
Speaker:functional diagnostics,
Speaker:nutritional restorative
Speaker:wellness solutions.
Speaker:The commonality of...
Speaker:who we like working with and
Speaker:who we partner with and who
Speaker:we want to bring together
Speaker:is anybody that's doing
Speaker:individualized programs or
Speaker:kind of individualized
Speaker:group programs and in where
Speaker:they're looking
Speaker:at wearables, intake forms, lab testing,
Speaker:customized supplement protocols.
Speaker:It's not a one size fits all approach,
Speaker:right?
Speaker:So if somebody just has, hey,
Speaker:do the Jeremy methodology
Speaker:and you get a genetic
Speaker:methylation test and here's
Speaker:the supplement based upon your so-called,
Speaker:that's not who we serve.
Speaker:It's our customers who
Speaker:really are looking deeper
Speaker:and wanting to work with
Speaker:somebody on a deeper level.
Speaker:So that could be,
Speaker:we have a lot of chiropractors,
Speaker:we have MDs,
Speaker:we have Ayurvedic practitioners,
Speaker:even Chinese medicine practitioners,
Speaker:acupuncturists,
Speaker:but everybody that's kind
Speaker:of evolved into this world
Speaker:of individualized, personalized medicine.
Speaker:So we have a lot of like, for example,
Speaker:acupuncture,
Speaker:they're still doing acupuncture in person,
Speaker:but now they're kind of
Speaker:going to the next level
Speaker:because that person that
Speaker:came to them for needing
Speaker:acupuncture for chronic pain, well,
Speaker:let's talk about inflammation.
Speaker:Right.
Speaker:Have you ever actually had
Speaker:your HSC RP run?
Speaker:What are your other things going on?
Speaker:Right.
Speaker:And so now that's how they
Speaker:start to build those businesses.
Speaker:And one of the areas that we
Speaker:see a lot of really great growth.
Speaker:So obviously a functional
Speaker:medicine person in the industry,
Speaker:they're kind of doing the labs,
Speaker:testing everything where we
Speaker:see a lot of really good
Speaker:interest is coming out of
Speaker:the chiropractic world.
Speaker:Right.
Speaker:You have somebody who is
Speaker:rate limited because
Speaker:they're doing in person.
Speaker:you know therapies and
Speaker:modalities but how do you
Speaker:actually go to that next
Speaker:level and grow that
Speaker:business right because now
Speaker:if I can run a virtual
Speaker:program let's say we're
Speaker:going to do some adrenal
Speaker:stress testing gut testing
Speaker:now I can actually see more
Speaker:pay more of my patient base
Speaker:I'm not just limited by the
Speaker:fifteen appointment slots I
Speaker:have on my calendar I can
Speaker:now work with them at night
Speaker:and actually go deeper with
Speaker:those practice and it
Speaker:really becomes a growth lever
Speaker:But it also drives better
Speaker:outcomes because it's not
Speaker:just the adjustments and manipulations.
Speaker:It's actually understanding
Speaker:the deeper and those
Speaker:customers have seen really
Speaker:great growth and
Speaker:transformation in their businesses.
Speaker:I love that.
Speaker:I had that same belief when
Speaker:this this emerging new
Speaker:world of like community pharmacy where
Speaker:They're going in for the prescription,
Speaker:but they need more and they
Speaker:need to assign and they
Speaker:need some labs and they
Speaker:need some lifestyle
Speaker:adjustments and they need
Speaker:to like you can build that
Speaker:one to many approach.
Speaker:Right.
Speaker:Not just a single transaction.
Speaker:You're moving them from from
Speaker:Rx to wellness.
Speaker:That's why we called it that program.
Speaker:Right.
Speaker:It's like moving him from there.
Speaker:And then also,
Speaker:I think what's important is.
Speaker:you're also delivering this
Speaker:in a way that is scalable.
Speaker:And I think that's important
Speaker:because not everybody's going to create
Speaker:and build from the beginning.
Speaker:It's like we're in this
Speaker:together and some of these
Speaker:pieces are modular and you can say,
Speaker:all right, what works for me?
Speaker:Here's some good stuff,
Speaker:so let's build that in,
Speaker:like the wearables and the labs.
Speaker:And you built this community
Speaker:around your system,
Speaker:but in a way that I've never seen.
Speaker:And I think it's
Speaker:future-proofing ourselves
Speaker:into the new future.
Speaker:So that's amazing.
Speaker:where do people go to find
Speaker:out more about biokinic uh
Speaker:hicks these things so we
Speaker:can send them to the right
Speaker:places if this resonates
Speaker:yeah definitely so we are
Speaker:biokinic so I I don't think
Speaker:we covered this then the
Speaker:name came from uh the
Speaker:combination of the word
Speaker:biology and mechanic
Speaker:to the concept.
Speaker:I was actually thinking that
Speaker:and now it's like, duh.
Speaker:The concept being like they
Speaker:plug your car into a
Speaker:computer and it tells it
Speaker:does the diagnostics and
Speaker:tells you it's wrong.
Speaker:So it's B-I-O-C-A-N-I-C.com.
Speaker:All of our information's there.
Speaker:So you just book a demo if
Speaker:you're interested.
Speaker:We have a great team.
Speaker:Everybody's super involved
Speaker:in the space and super active.
Speaker:Most of my team is actually
Speaker:practitioners and they have
Speaker:side business as well.
Speaker:So we love to consult with our customers,
Speaker:help them understand even
Speaker:if somebody is just getting started.
Speaker:We're very hands-on.
Speaker:We do one-on-one training, group training,
Speaker:everything.
Speaker:So we're very much invested
Speaker:in this industry.
Speaker:And then if you want to
Speaker:learn about our event, it's hix-live.com.
Speaker:So Health Intelligence Exchange Live.
Speaker:And it's a great event.
Speaker:It's in San Diego in October.
Speaker:It's a perfect time to be out here.
Speaker:We're in Mission Bay at a great hotel.
Speaker:We're really excited about our speakers.
Speaker:So we have even some keynote
Speaker:speakers to talk about how
Speaker:you can build your personal story brand.
Speaker:So that's Bo Eason.
Speaker:We have Michael Fishman,
Speaker:who's been a thirty year
Speaker:veteran in health and wellness marketing.
Speaker:So thinking about the
Speaker:psychology of taglines and messaging,
Speaker:how you do word choice,
Speaker:what resonates is going to
Speaker:be a really interesting conversation.
Speaker:We're going to do kind of
Speaker:like a live work through a
Speaker:process of how to get to
Speaker:your messaging strategy.
Speaker:And then we have Dr. Deb Matthew,
Speaker:who's got a really
Speaker:successful hormone business.
Speaker:She's been training practitioners.
Speaker:She's going to talk about
Speaker:her journey from being
Speaker:one-on-one to now not
Speaker:seeing any patients
Speaker:whatsoever and having a
Speaker:very thriving and successful business.
Speaker:Uh, and yeah, so really great speakers.
Speaker:We have Brendan Vermeyer, uh, Navaz Habib.
Speaker:So, uh, really, really compelling group.
Speaker:Um,
Speaker:and everybody is really going to be
Speaker:kind of, you know, uh, Oh,
Speaker:and Dr. Tom O'Brien totally
Speaker:forgot about that.
Speaker:So, uh,
Speaker:Yeah, Dr. Tom,
Speaker:he's obviously a longtime
Speaker:friend and a great speaker,
Speaker:so really excited to have him come on.
Speaker:He's doing some really cool stuff,
Speaker:looking at some of his food
Speaker:and inflammation,
Speaker:his neuroinflammation
Speaker:panels that he's running
Speaker:with his certain cohorts in
Speaker:different regions.
Speaker:So it's really exciting to
Speaker:see some of the stuff that
Speaker:he's been uncovering.
Speaker:But again, that's hix-live.com.
Speaker:And then promo code,
Speaker:which goes through the end
Speaker:of July is beyond the pills, one word,
Speaker:and it's forty five percent off.
Speaker:So both VIP and regular admission are VIP.
Speaker:We'll have a party with DJ,
Speaker:a lot of fun stuff.
Speaker:So it's a super high energy event.
Speaker:I can't wait.
Speaker:I have half my college friends live in,
Speaker:in OB and PB and in San Diego.
Speaker:You're right.
Speaker:You're right in the middle.
Speaker:I have a very,
Speaker:very keen interest in going.
Speaker:So I'm, I'll be excited to learn.
Speaker:And I'm, I'm, I know Deb well,
Speaker:we're both in Charlotte and, uh,
Speaker:My wife has used her practice.
Speaker:Actually, that's so I went to the best,
Speaker:you know, like,
Speaker:so I can't wait to see that.
Speaker:What is I always end with this.
Speaker:Thank you for sharing and all that stuff.
Speaker:It's just beautiful to have
Speaker:like minded people.
Speaker:I can't wait to dive into my
Speaker:own practice as we launch
Speaker:these programs within the biocanic,
Speaker:which is awesome,
Speaker:is what's the one thing you
Speaker:want people to know out of
Speaker:this conversation?
Speaker:I have been in the
Speaker:healthcare health world.
Speaker:There has never been a more
Speaker:opportune moment for this
Speaker:industry to actually
Speaker:accelerate and completely
Speaker:change the healthcare paradigm.
Speaker:We've been talking about it forever.
Speaker:If you listen to the headlines,
Speaker:disruption of industries
Speaker:never comes from within.
Speaker:It always comes from the outside.
Speaker:Taxicab industry didn't
Speaker:create Uber and Lyft.
Speaker:The hotel industry didn't create VRBO.
Speaker:The people and the
Speaker:practitioners that are
Speaker:doing the work are what
Speaker:will disrupt and actually
Speaker:change the trajectory of
Speaker:our healthcare industry.
Speaker:And only now post pandemic
Speaker:has the consumer world
Speaker:finally got broken free of
Speaker:being married to their health insurance.
Speaker:And I know it sounds scary,
Speaker:especially for somebody
Speaker:that hasn't started in the space.
Speaker:But with high deductible health plans,
Speaker:payer with denials, not getting access,
Speaker:and frankly,
Speaker:we have some practitioners
Speaker:that get scared off by
Speaker:companies like Function Health.
Speaker:All they're doing is
Speaker:creating consumer demand
Speaker:and there is a massive
Speaker:amount of consumer demand
Speaker:and they're looking for
Speaker:practitioners like the
Speaker:people listening to this podcast,
Speaker:like the people that you're
Speaker:training and the
Speaker:opportunity is right now
Speaker:and it's a really exciting time.
Speaker:Because it's just going to
Speaker:transform the health care industry.
Speaker:So I'm really excited about it.
Speaker:When I started this seven years ago,
Speaker:I didn't know we were going
Speaker:to have a global pandemic
Speaker:that was going to
Speaker:completely shift the
Speaker:mindset of how people feel.
Speaker:But I call it the Joe Rogan effect.
Speaker:Number one podcast in the world,
Speaker:constantly talking about,
Speaker:did you get your blood work done?
Speaker:What are you doing?
Speaker:Working out, cold plunge, sauna,
Speaker:all this stuff.
Speaker:It is in the consumer conversation.
Speaker:And now is the time for
Speaker:people to capitalize on
Speaker:that and start really
Speaker:helping people at a deeper level.
Speaker:I love that.
Speaker:And it's such an alignment, right?
Speaker:I think people,
Speaker:there's practitioners that are, you know,
Speaker:frustrated with the sick
Speaker:care system and the reactive system.
Speaker:And they want to go over here.
Speaker:And now it's like this
Speaker:beautiful golden age is emerging.
Speaker:Like people are sick of it too.
Speaker:They're like, this is failing us.
Speaker:I always like that's part of
Speaker:our mission is to
Speaker:de-prescribe ten million
Speaker:unnecessary medications.
Speaker:How do you make them unnecessary?
Speaker:Right.
Speaker:That's the question.
Speaker:It's not that we're not
Speaker:doing these things.
Speaker:It's like, no, this is the future.
Speaker:So I love that.
Speaker:Thank you so much for that.
Speaker:Thank you for what you're doing.
Speaker:And I'm so grateful.
Speaker:tickled that we've been able
Speaker:to cross paths right at the
Speaker:right moment in time for me
Speaker:um can't wait to work with
Speaker:you guys more about this
Speaker:and how we transform health
Speaker:because I I truly believe
Speaker:the same we're at the
Speaker:golden we're like moving
Speaker:right out of the chrysalis
Speaker:right into the new age so
Speaker:yeah um super awesome
Speaker:Jeremy, thank you.
Speaker:Go check them out.
Speaker:Biocanicpix-live.com.
Speaker:This is going to be amazing.
Speaker:I can't wait to continue the journey,
Speaker:brother.
Speaker:Awesome.
Speaker:Thanks, Josh.
Speaker:I really appreciate you having me on.
Speaker:Yeah, this was great.
Speaker:Awesome episode.
Speaker:All right, guys, that's a wrap.
Speaker:Until next time, stay well.
